PHOENIX, July 24, 2017 /PRNewswire/ -- When your name is
synonymous with moving, and your trucks and trailers serve and are
viewed by millions of people each year, there isn't a pressing need
for the exposure of TV commercials.
In fact, U-Haul® hasn't aired a TV commercial since 1983. That
makes its decision to promote U-Box® portable moving and storage
containers with a new 30-second spot an intriguing and anticipated
return to the small screen.
View the U-Box commercial
The U-Haul ad highlighting U-Box begins running today across
networks in the Phoenix,
Las Vegas and Salt Lake City markets. The ad is slated to
run for the next two weeks, and air again during a two-week stretch
starting Aug. 14.
"It's about creating awareness," said Sam J. Shoen, U-Box program manager. "U-Haul is
known for our trucks, trailers and towing devices, along with our
self-storage facilities and moving supplies. Because those products
are so closely associated with U-Haul, not everyone knows about the
convenience U-Box can provide for the DIY moving public.
"U-Box combines the benefits of portable containers with the
vast infrastructure and expertise that we've gained over 72 years
of business. We can arrange for customers' belongings to be shipped
anywhere, even overseas."
The commercial speaks to the product's convenience and closes
with the slogan, "U-Box by U-Haul: Move at Your Pace." The ad
depicts families preparing for their moves with differing levels of
urgency as U-Box containers are stationed in their driveways. "At
U-Haul, we know every family moves at their own pace," the ad
states. "That's why we have U-Box, where you can pack in a day, in
a week, in a month. We can store it or ship it – how and when you
want it."
The ad indirectly references Moving Help, a U-Haul-powered
online marketplace for reliable local moving labor services, when
it asks, "Don't want to lift a finger? We've got you covered there,
too."
Manley Films & Media, an acclaimed Phoenix-based marketing firm, produced the
commercial.
U-Haul co-founder L.S. Shoen was
featured 34 years ago in the last U-Haul commercial. It was a
30-second spot with a simple message: "U-Haul will not be
undersold, and we guarantee it!" L.S. appeared with a self-moving
family and Sandy, the lead dog from the 1982 movie
Annie.
Joe Shoen, son of L.S. and father
of Sam, has directed U-Haul operations since 1987.
"There's a misconception that U-Haul doesn't advertise,"
Sam J. Shoen stated. "The reality is
we prefer to invest our customers' dollars into a better product
and service, and by doing so, our equipment on the roads sells
itself in communities across North
America. That's why our fleet imaging is so much more
extensive than the competition."
U-Box containers boast 257 cubic feet of space and one-ton
capacity. For additional details on U-Box dimensions, delivery
options, storage solutions, and domestic and international quotes,
please visit uhaul.com.
About U-Haul
Since 1945, U-Haul has been the No. 1 choice of
do-it-yourself movers, with a network of more than 21,000 locations
across all 50 states and 10 Canadian provinces. U-Haul customers'
patronage has enabled the U-Haul fleet to grow to more than 150,000
trucks, 112,000 trailers and 40,000 towing devices. U-Haul offers
more than 581,000 rooms and more than 51 million square feet of
self-storage space at owned and managed facilities throughout
North America. U-Haul is the
largest installer of permanent trailer hitches in the automotive
aftermarket industry and is the largest retailer of propane in the
U.S.
Contact:
Jeff Lockridge
Sebastien Reyes
E-mail: publicrelations@uhaul.com
Phone: 602-760-4941
Website: uhaul.com
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SOURCE U-Haul