Isabel Ge Mahe Named Apple’s Managing Director of Greater China
July 18 2017 - 8:30PM
Business Wire
Apple® today announced that Isabel Ge Mahe, vice president of
Wireless Technologies, has been named vice president and managing
director of Greater China, reporting to CEO Tim Cook and COO Jeff
Williams. In this newly created role, Isabel will provide
leadership and coordination across Apple’s China-based team.
“Apple is strongly committed to invest and grow in China, and we
are thrilled that Isabel will be bringing her experience and
leadership to our China team,” said Tim Cook, Apple’s CEO. “She has
dedicated a great deal of her time in recent years to delivering
innovation for the benefit of Apple customers in China, and we look
forward to making even greater contributions under her
leadership.”
Isabel has led Apple’s wireless technologies software
engineering teams for nine years, focusing on development of
cellular, Wi-Fi, Bluetooth, NFC, location and motion technologies
for nearly every Apple product. She has also overseen the
engineering teams developing Apple Pay®, HomeKit™ and CarPlay®.
In China, she has worked closely with Apple’s R&D team and
carrier partners to develop new China-specific features for iPhone®
and iPad®, including recently announced iOS 11 features such as QR
Code support, SMS fraud prevention and enabling the use of a phone
number as an Apple ID.
“I’m honored to have this opportunity to represent Apple in
China and work more closely with our incredibly talented team,”
said Isabel Ge Mahe. “Everyone at Apple is proud of the
contributions we make to the communities where we do business, and
I am looking forward to deepening our team’s connections with
customers, government and businesses in China to advance innovation
and sustainability.”
Born in Shenyang, Liaoning, and fluent in Mandarin, Isabel
earned Bachelor and Master of Electrical Engineering degrees from
Simon Fraser University in British Columbia. She holds an MBA from
the University of California, Berkeley.
Isabel will assume her new role, based in Shanghai, later this
summer.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS —
provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to leaving
the world better than we found it.
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AppleKristin Huguet, 408-974-2414khuguet@apple.comCarolyn Wu,
+86 10 8525 5952carolyn_wu@apple.com
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