PLANO, Texas, July 18, 2017 /PRNewswire/ -- Alliance Data
(NYSE: ADS), a leading global provider of data-driven marketing and
loyalty solutions, today released its "Holiday in July" 2017
Holiday Retail Outlook white paper, which provides retailers with
five key insights along with actionable steps on how to tackle the
continually changing retail landscape this holiday season. The free
report authored by experts in Alliance Data's card services
business, Epsilon, Conversant and LoyaltyOne, is available for
download at http://edge.media-server.com/m/p/uns26j3k.
While many brands spent the beginning of the year preparing
their organizations for the changing future of retail – creating
operational efficiencies, and developing more personalized
messaging for their target audiences – Alliance Data's businesses
have joined forces to provide retailers with rich proprietary
insights, expert advice and actionable recommendations to help them
get ready and informed for the holiday season ahead.
The "Holiday in July" 2017 Holiday Retail Outlook report focuses
on shifts in consumer expectations this holiday season due to
increased access to technology, and provides brands with actionable
steps to meet the new and ever-evolving consumer along their path
to purchase. Following is a sampling of the actionable insights
from the report for how smart brands can ensure the holiday selling
season delivers more green than blue to their bottom line:
- Build a digital bridge to the consumer: Digital is
the future of retail and is a large part of the holiday shopping
season. Brands need to develop digital methods of interacting with
the consumer that complement, not distract from, their shopping
experience.
- Meet the demand for greater personalization: When it
comes to the consumer's journey, personalization is key. The more
individualized a shopping experience is for consumers, the better
impression they will have of the brand.
- Connect on a deeper level: Even during busy
seasons in retail, it is important for brands to emphasize loyalty.
Customers want brands that make authentic connections and hold
values that are similar to their own.
For more information about how Alliance Data's businesses can
help brands grow sales and increase loyalty, visit
www.alliancedata.com.
About Alliance Data
Alliance Data® (NYSE: ADS) is a leading global provider
of data-driven marketing and loyalty solutions serving large,
consumer-based industries. The Company creates and deploys
customized solutions, enhancing the critical customer marketing
experience; the result is measurably changing consumer behavior
while driving business growth and profitability for some of today's
most recognizable brands. Alliance Data helps its clients create
and increase customer loyalty through solutions that engage
millions of customers each day across multiple touch points using
traditional, digital, mobile and emerging technologies. An S&P
500 and Fortune 500 company headquartered in Plano, Texas, Alliance Data consists of three
businesses that together employ more than 17,000 associates at
approximately 100 locations worldwide.
Alliance Data's card services business is a leading provider of
marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant®, a
leader in personalized digital marketing. LoyaltyOne®
owns and operates the AIR MILES® Reward Program,
Canada's premier coalition loyalty
program, and Netherlands-based
BrandLoyalty, a global provider of tailor-made loyalty programs for
grocers.
Investor information about Alliance Data's businesses may be
found here.
Follow Alliance Data on Twitter, Facebook, LinkedIn and
YouTube.
Contact:
Alliance Data
Annabelle Baxter
214.494.3818
annabelle.Baxter@alliancedata.com
Annette Rogers – Media
214.379.3705
annette.Rogers@mm2pr.com
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SOURCE Alliance Data Systems Corporation