JCPenney Revamps Rewards Program to Offer More Convenience and Enhanced Mobile Capabilities
July 11 2017 - 11:00AM
JCPenney Credit
Cardmembers Earn Points 2X Faster
PLANO,
Texas - (July 11, 2017) -
JCPenney [NYSE: JCP] today launched a new and improved JCPenney
Rewards program. First introduced in 2008, the retailer's customer
loyalty program has been enhanced with new benefits and features
that allow greater flexibility and reward earning potential, along
with a new website and app experience that make accessing JCPenney
Rewards easier than ever.
"We know our JCPenney Rewards
members shop and spend more than twice as much as non-Rewards
customers. As we focus on growing revenue per customer, our
customer loyalty program will be integral to enticing customers to
shop often and spend more on every trip," said Sherina Smith, vice
president of loyalty and customer relationship management for
JCPenney. "We have spent the last year testing, analyzing and
refining various pilot programs across the country to create the
best loyalty program for our customers. We are excited to introduce
a new program that better rewards our customers for regularly
shopping JCPenney, ensuring she's getting her 'Penney's worth' -
all while building long-term customer loyalty."
No Cap on $10
Rewards and Points That Don't Expire
With the new JCPenney Rewards program, every time a customer earns
200 points, the customer will receive a $10 reward, valid for a
minimum of 45 days. There is no cap on the number of $10 rewards
customers can accrue in a month and any remaining points will
continue to roll over each month, as long as the customer remains
an active JCPenney shopper. The $10 rewards can be used on a future
JCPenney purchase in store and online at jcpenney.com.
JCPenney credit cardmembers are
automatically enrolled in the program and will earn one point for
every dollar they spend. JCPenney Reward members who use any
other form of payment will earn 1 point for every $2 they
spend.
Enticing,
Member-Only Benefits
Customers receive an array of exclusive benefits as a JCPenney
Rewards member. Members can expect special offers throughout the
year, from member-only prices for select merchandise to limited
Sephora inside JCPenney sample product offers and even an extra
coupon to use on their birthday. Furthermore, during bonus reward
events, all members can receive $10 bonus rewards for every $50
spent up to $150.
With JCPenney cardmembers shopping
JCPenney more frequently and spending over 2.5 times as much as
other customers, JCPenney has added more incentives for customers
to become cardmembers. Under the new JCPenney Rewards program,
JCPenney credit cardmembers will receive additional benefits such
as exclusive coupons and invitation-only shopping events, including
more than 150 exclusive cardmember savings days. In fact, credit
cardmembers shopping the retailer's Cyber in July sale this week
will enjoy an additional 30 percent off when they use their
JCPenney credit card on top of an array of enticing online-only
deals.
Furthermore, Gold and Platinum
cardmembers receive extra benefits such as a passbook of coupons,
which includes a "Pick Your Own Sale Day," along with additional
coupons and special offers. Platinum cardmembers also receive a
special "thank you" offer, Sephora inside JCPenney bonus point
events and Platinum Appreciation sale days. Gold and Platinum
cardmember status will now be determined by the customer's annual
spend, regardless of how many times a customer shops JCPenney or
JCPenney.com throughout the year.
Manage Rewards
Anytime, Anywhere
JCPenney has consolidated its JCPenney Rewards website with
jcpenney.com - all members need to remember is: jcp.com/rewards.
Through one single sign-in, a member's rewards automatically appear
at checkout and the customer can choose to apply them to their
purchase with one simple click. JCPenney Rewards members will be
notified by email when they have earned a reward.
Additionally, members can manage
their JCPenney Rewards account in the newly redesigned JCPenney
mobile app. Members can easily access their $10 rewards in the
app's user profile and view how many points until their next
reward. Much like the desktop version, a member's rewards
automatically appear at checkout when shopping in the app. When
checking out in a store, customers can simply ask an associate to
scan the barcode of their $10 reward directly from the app on their
smartphone.
The app also includes a barcode
with the member's JCPenney Rewards identification number. Store
associates can scan the barcode to look up the customers' JCPenney
Rewards account to ensure they receive points for their store
purchase. A member's $10 rewards will automatically be stored
within the app's new digital wallet feature, where app users can
also scan their JCPenney coupons and gift cards to store all their
JCPenney savings one convenient location. Futhermore, JCPenney
credit cardmembers can enjoy the convenience of paying their bill
within the app.
To encourage JCPenney Reward
members to take advantage of these new features on the app, members
that download the JCPenney app for the first time from July 16-Aug.
31 will receive a $10 reward.
Customers interested in the
joining the JCPenney Rewards program can sign-up for free by
visiting www.jcp.com/rewards or inquire at their local JCPenney
store.
JCPenney Media
Relations
972-431-3400
or jcpnews@jcp.com
@jcpnews
About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every customer's shopping experience is worth her time, money and
effort. Whether shopping jcp.com or visiting one of over 1,000
store locations across the United States and Puerto Rico, she will
discover a broad assortment of products from a leading portfolio of
private, exclusive and national brands. Supporting this value
proposition is the warrior spirit of over 100,000 JCPenney
associates worldwide, who are focused on the Company's three
strategic priorities of strengthening private brands, becoming a
world-class omnichannel retailer and increasing revenue per
customer. For additional information, please visit jcp.com.
This
announcement is distributed by Nasdaq Corporate Solutions on behalf
of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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