PITTSBURGH, July 11, 2017 /PRNewswire/ -- DICK'S
Sporting Goods (NYSE: DKS) today announced Scott Hudler has been named Senior Vice
President – Chief Marketing Officer. In this role, Hudler will
be responsible for the Company's overall marketing and consumer
engagement strategy and implementation, and will report to
Lauren Hobart, President, DICK'S
Sporting Goods.
"Scott will play a pivotal role in driving our continued digital
transformation across all consumer touch points and optimizing all
of our marketing channels," said Hobart. "His experience will make
an immediate impact on our team, and we are thrilled to welcome him
to the DICK'S family."
Hudler joins DICK'S from an 11-year career with Dunkin' Brands,
where he most recently served as Senior Vice President, Chief
Digital Officer, responsible for the brand's digital strategy and
product roadmap, including mobile, loyalty and all consumer-facing
technology. Previously, he was Vice President, Global Consumer
Engagement, and was responsible for advertising, media, promotions
and eCommerce functions for the 12,000 Dunkin' restaurants
globally.
"I have always admired the DICK'S Sporting Goods brand as both a
marketer and as a consumer. I am incredibly excited to align my
personal and professional passions and lead the digital
transformation for such a strong consumer brand," said Hudler.
Earlier in his career, Hudler worked for Mars Inc., holding a
variety of marketing roles in brand, sponsorship and marketing
communications. He holds a bachelor's degree in fine arts from
Valdosta State University.
About DICK'S Sporting Goods, Inc.
Founded in 1948,
DICK'S Sporting Goods, Inc. is a leading omni-channel sporting
goods retailer offering an extensive assortment of authentic,
high-quality sports equipment, apparel, footwear and accessories.
As of April 29, 2017, the Company
operated more than 690 DICK'S Sporting Goods locations across
the United States, serving and
inspiring athletes and outdoor enthusiasts to achieve their
personal best through a blend of dedicated associates, in-store
services and unique specialty shop-in-shops dedicated to Team
Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and
Footwear. Headquartered in Pittsburgh,
PA, DICK'S also owns and operates Golf Galaxy and Field
& Stream specialty stores, as well as DICK'S Team Sports
HQ, an all-in-one youth sports digital platform offering free
league management services, mobile apps for scheduling,
communications and live scorekeeping, custom uniforms and FanWear
and access to donations and sponsorships. DICK'S offers its
products through a content-rich eCommerce platform that is
integrated with its store network and provides customers with the
convenience and expertise of a 24-hour storefront. For more
information, visit the Press Room or Investor Relations pages at
dicks.com.
Contact DICK'S Sporting Goods: press@dcsg.com
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SOURCE DICK'S Sporting Goods