ST. LOUIS, June 28, 2017 /PRNewswire/ -- Build-A-Bear
Workshop, Inc. (NYSE:BBW), an interactive destination where Guests
can create personalized furry friends, and Hot Topic—the first
retailer to bring alternative apparel and accessories to malls
across the country—have teamed up to debut a bold-yet-cuddly line
of furry friends, complete with stylish outfits and accessories,
and matching pieces for teens and young adults. This is the first
time the brands have worked together to develop a joint collection,
which they will officially unveil in mid-July.
Build-A-Bear Workshop and Hot Topic have always encouraged
self-expression through products that appeal across genders and
generations. Together, as Build-A-Bear celebrates its
20th birthday year, the brands are introducing a
one-of-a-kind collection perfect for teens and young adults who
have grown up with furry friends and have an affinity for Hot
Topic's iconic styles. The Furry N' Fierce collection blends the
comfort of cuddly plush with the thrill of "youthful rebellion" in
a uniquely nostalgic way.
Bears with Hot Topic flair will be available at select Hot Topic
stores, hottopic.com and buildabear.com. Accompanying furry friend
outfits and accessories will be sold in Build-A-Bear Workshop
stores and at buildabear.com. The matching young adult styles will
be available at select Hot Topic stores and hottopic.com along with
a Funko Pop! vinyl figure. The Funko Pop! vinyl figure will also be
sold at Build-A-Bear Workshop stores and
buildabear.com.
"Guests who have grown up visiting Build-A-Bear Workshop have a
special fondness for the furry friends and memories they've made in
our stores," said Jennifer
Kretchmar, Chief Product Officer, Build-A-Bear Workshop.
"The new Furry N' Fierce collection gives them the opportunity to
reconnect with their youth while expressing their individuality. We
have been neighbors with Hot Topic stores at shopping destinations
for many years, but this is the first time we have worked together
to create a line of furry friends, accessories and clothing. As we
celebrate our 20th birthday in 2017, we are excited to
introduce a new collection that appeals to Build-A-Bear and Hot
Topic fans."
"We are so excited for this unique collaboration between two
pop-culture-driven retailers, combining fashion inspired by Hot
Topic and cuddly, furry bears," commented Cindy Levitt, Senior Vice President, Merchandise
and Marketing at Hot Topic. "We can't wait until Furry N' Fierce
launches so we can all be wearing the same outfits as our furry
friends!"
For more information about Build-A-Bear, visit buildabear.com,
and follow the brand on Facebook, Twitter, YouTube and
Instagram.
For more information about Hot Topic, visit hottopic.com and
follow @HotTopic on Facebook, Twitter, Instagram and Snapchat.
About Build-A-Bear
Celebrating 20 years of business in 2017, Build-A-Bear is a
global brand kids love and parents trust that seeks to add a little
more heart to life. Build-A-Bear Workshop has approximately 400
stores worldwide where Guests can create customizable furry
friends, including company-owned stores in the United States, Canada, Denmark, Ireland, Puerto
Rico, the United Kingdom
and China, and franchise stores in
Africa, Asia, Australia, Europe, Mexico and the Middle East. The company was named to the
Fortune 100 Best Companies to Work For® list for the
ninth year in a row in 2017. Build-A-Bear Workshop,
Inc. (NYSE:BBW) posted a total revenue of $364.2
million in fiscal 2016. For more information, visit
buildabear.com.
About Hot Topic
Hot Topic, headquartered in City of
Industry, CA, was the first retailer to make alternative
apparel and accessories available at malls across the country.
Today, Hot Topic is the fandom haven for guys and girls obsessed
with music and all things pop culture. Founded in 1989, Hot Topic
operates 696 stores in the U.S., Canada and Puerto
Rico and an online store at hottopic.com. Follow @HotTopic
on Facebook, Twitter, Instagram and Snapchat.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/build-a-bear-workshop-and-hot-topic-introduce-new-furry-n-fierce-collection-300481210.html
SOURCE Build-A-Bear Workshop