POWERADE® Power Your School Program Pledges $1 Million in Support of High School Athletics
June 28 2017 - 9:30AM
Business Wire
Program gives young athletes and supporters the
chance to vie for funding by submitting written or video essays
that detail their schools’ needs
High school athletics play a critical role in the physical and
psychological development of young athletes, yet athletic programs
across the country are being subjected to deep budget cuts, leaving
many powerless.
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In response, POWERADE is helping schools in need by launching
the Power Your School program, which will award $1 million to high
school athletic programs around the country. Beginning today,
student athletes and their supporters are invited to submit essays
demonstrating their schools’ needs for the chance to win a share of
the funding.
“High school sports don’t just provide an outlet for young
athletes to hone their skills, they also teach determination,
teamwork and the ability to overcome adversity,” said Joel Bishop,
senior vice president, Glacéau. “Our young athletes are full of big
dreams and potential, and through the Power Your School program,
POWERADE is committing to helping them on their journeys.”
This fall, a total of 500 schools will be awarded with a share
of the $1 million in funding, helping to preserve the playing
fields that often serve as an extension of the classroom.
“Everyday we’re faced with challenges that are out of our
control, and playing sports, you learn to respond by controlling
what you can – your work ethic, self-belief and dedication,” said
POWERADE brand ambassador and basketball superstar, Damian Lillard.
“Those learnings alone are enough to put young athletes in position
to power through on the road to success.”
To get involved in the Power Your School program, participants
can visit POWERADE.com and submit written or video essays that
detail their schools’ needs. Contest entries will be judged based
on school need, creativity, and quality of submission.
Contest entries must be submitted no later than midnight
Eastern time on September 30, 2017. Each entrant is limited to
one submission per day. For a complete list of contest rules,
please visit POWERADE.com. No purchase necessary.
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The Coca-Cola CompanyDebbie Ebalobo,
212-545-6113debalobo@coca-cola.com
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