LOS ANGELES, June 28, 2017 /PRNewswire/ -- SRAX (NASDAQ:
SRAX) today announced the launch of a new SRAX Social tool for
digital marketers and content owners to create posts and promote
them beyond their Facebook Page communities. The tool is the first
of many planned monetization opportunities to be developed and
integrated into the SRAX Social platform.
"Organic reach for brand content on Facebook has rapidly
declined leading to strong demand to boost content on the social
network and beyond," said SRAX's CEO and Chairman Chris Miglino. "The ability to boost posts
directly from SRAX Social provides digital marketers and content
owners a new tool to take advantage of the paid media opportunities
on Facebook, while managing social media efforts, most importantly,
data across social channels and campaigns, through one
platform."
According to industry reporting, last year organic reach on
Facebook for businesses fell more than 50 percent – 10 percentage
points more than the decline reported in 2015.
By tapping into the Facebook API, SRAX Social provides digital
marketers and content owners a streamlined, but powerful approach
to creating and promoting posts easily beyond their Facebook pages.
Boosting Facebook posts through SRAX Social can be targeted to
specific audiences by age, location and interest, among other data
points.
Through SRAX Social, data is aggregated across brands' social
media efforts, now, including boosted Facebook posts, delivering
the ability to better manage, optimize and measure campaigns across
social platforms.
The new tool is part of SRAX's social media management platform,
SRAX Social, which leverages programmatic technology and big data
to share, schedule and automate social media content. To learn more
about SRAX Social, visit: http://sraxsocial.com.
ABOUT SRAX
SRAX (NASDAQ: SRAX) is an advertising technology
company providing the tools to automate digital marketers and
content owners' campaigns across digital channels. SRAX's tools
amplify performance and maximize profits for brands in the
healthcare, CPG, automotive, wellness and lifestyle verticals
through an omnichannel approach that integrates all aspects of the
marketing experience into one platform. The company's
machine-learning technology identifies brands' core consumers and
their characteristics discovering new and measurable opportunities
to target, reach and monetize audiences driving online and offline
sales lift. For more information on how SRAX delivers a digital
competitive advantage to surpass today's marketing challenges,
visit www.srax.com.
Safe Harbor Statement
This press release contains certain forward-looking statements
that are based upon current expectations and involve certain risks
and uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
"anticipate," "plan," "will," "intend," "believe" or "expect'" or
variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject
to risks, uncertainties, and other factors, some of which are
beyond our control and difficult to predict and could cause actual
results to differ materially from those expressed or forecasted in
the forward-looking statements, including, without limitation,
statements made with respect to expectations of our ability to
increase our revenues, satisfy our obligations as they become due,
report profitable operations and other risks and uncertainties, all
as set forth in our Annual Report on Form 10-K for the year
ended December 31, 2016, as filed with the Securities and
Exchange Commission. All forward-looking statements involve
significant risks and uncertainties that could cause actual results
to differ materially from those in the forward-looking statements,
many of which are generally outside the control of Social Reality
and are difficult to predict. Social Reality undertakes no
obligation to publicly update any forward-looking statements,
whether as a result of new information, future events or
otherwise.
CONTACT:
Steve
Stratz
Relevanz Public Relations for SRAX
206.300.9134
steve@relevanzpr.com
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SOURCE SRAX