PLEASANTON, Calif.,
June 26, 2017 /PRNewswire/
-- Blackhawk Network has been named a winner of two
2017 Pay Awards by Paybefore. Following a history of winning
in multiple categories in this prestigious awards competition,
Blackhawk's consumer brands
GiftCards.com, Gift Card Mall and Cardpool were recognized in the
"Best Marketing Campaign" category for their 2016 public relations
program, and Cardpool's mobile app was honored in the "Best Mobile
App" category. Blackhawk was also
voted "Best-In-Category" for its consumer PR program.
For 11 years, the Pay Awards have honored excellence in prepaid
and payments technology worldwide. The awards are presented
annually by Paybefore, whose publications are a leading
source of industry information for payments executives.
Blackhawk's consumer campaign and
Cardpool's mobile app were selected as winners in their categories
by an expert judging panel from a field of global entrants.
"We are thrilled to have been voted Best-In-Category by our
peers, and honored to once again be recognized as a Pay Award
winner for our marketing and technology advancements among so many
incredible nominees," said Teri
Llach, chief marketing officer, Blackhawk Network. "This
recognition is a testament to the great work of Blackhawk's technology, product and marketing
teams and demonstrates our continued dedication to evolving branded
value and giving consumers the best solutions and ultimate choice
when purchasing or selling gift cards."
Blackhawk delivers one of the
broadest selections of gift card and egift options in the prepaid
and payments industry. In 2016, to help drive brand awareness and
consumer preference for GiftCards.com, Gift Card Mall and Cardpool,
Blackhawk executed a robust
consumer marketing program targeting broadcast, online and print
media highlighting its consumer brands that garnered coverage in a
number of top tier media outlets. Cardpool's app—which launched in
2016—is being recognized as a convenient solution for shoppers to
buy and sell gift cards using a mobile device.
In addition to the award wins, Blackhawk will be profiled in the Pay
Magazine – Awards Issue in July.
About Blackhawk Network
Blackhawk Network Holdings,
Inc. (NASDAQ: HAWK) is a global financial technology company and a
leader in connecting brands and people through branded value
solutions. Blackhawk platforms and
solutions enable the management of stored value products,
promotions and incentive programs in retail, ecommerce, financial
services and mobile wallets. Blackhawk's Hawk Commerce division offers
technology solutions to businesses and direct to consumers. The
Hawk Incentives division offers enterprise, SMB and reseller
partners an array of platforms and branded value products to incent
and reward consumers, employees and sales channels. Headquartered
in Pleasanton, Calif.,
Blackhawk operates in 26
countries. For more information, please visit blackhawknetwork.com,
hawkcommerce.com, hawkincentives.com or our product websites
giftcards.com, giftcardmall.com, cardpool.com, giftcardlab.com and
omnicard.com.
About Paybefore
Paybefore is the leading information
provider to prepaid, mobile and emerging payments industry
professionals, offering the latest news, commentary and analysis.
Paybefore's family of media properties includes:
Paybefore.com; Pay News; Pay Gov; Pay Week; Pay
Op-Ed; Pay Magazine and a global payments
directory, Pay Connect available online. Visit
us at www.paybefore.com.
CONTACT:
Courtney
Brunkow
Courtney@fletchergroupllc.com
303-717-9575
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SOURCE Blackhawk Network