Sprite® Drops Its First-Ever Music Video for Vince Staples’ New Single “Rain Come Down”
June 23 2017 - 8:30AM
Business Wire
In 1986, Sprite® became one of the first brands to tap into
hip-hop culture. In the years since, the brand has collaborated
with a variety of artists in dozens of programs and advertising
campaigns. Now, fresh off announcing the Summer Sprite™ Cold Lyrics
Series™, Sprite is unveiling another brand “first” as part of its
summer campaign: a full-length music video for Sprite endorser
Vince Staples.
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As Vince Staples releases his new album
Big Fish Theory on Friday, June 23, Sprite is debuting the music
video it produced for the Sprite endorser’s second single “Rain
Come Down” featuring Ty Dolla $ign. This is the first-ever
full-length music video produced by Sprite. (Photo: Business
Wire)
As Staples releases his new album Big Fish Theory today, Sprite
is debuting the music video it produced for his second single “Rain
Come Down” featuring Ty Dolla $ign.
“The Sprite brand’s legacy in hip-hop has always been about
elevating the art form and celebrating artists who have authentic,
honest perspectives,” said Bobby Oliver, director, Sprite &
Citrus Brands, Coca-Cola North America. “Vince Staples has been an
incredible brand ambassador over the past several years. We’re
thrilled to help him introduce a video that’s true to his unique
point-of-view and style.”
Directed by David Helman, the music video picks up where
Staples’ last video “Big Fish” left off — Vince stranded on a boat
at sea. This time he is stranded in a desert with only an empty
Sprite bottle to show him the way. As a storm looms on the horizon,
Staples spins the bottle to point him out of the hot desert. He
finds refuge at a rustic diner, where he enjoys a cool, crisp,
refreshing lemon-lime Sprite as the storm pounds against the
window.
In addition to the music video, Vince also stars in a new
television commercial for the Summer Sprite Cold Lyrics Series
debuting this weekend. To learn more, visit Coca-Cola Journey.
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The Coca-Cola CompanyPublic Affairs & Communications
Department:Abby Todd, 404-676-5873atodd@coca-cola.com
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