New Improvements to TechTarget’s Qualified Sales OpportunitiesTM Service Help Enterprise Technology Sales Teams Get More Ap...
June 20 2017 - 11:53AM
Business Wire
Updated purchase intent insight service identifies active
in-market enterprise technology projects and provides sales teams
with unique intelligence to drive immediate pipeline
Purchase intent-driven marketing and sales services company
TechTarget, Inc. (Nasdaq: TTGT) today announced that it has
further improved its best-selling IT Deal Alert Qualified Sales
OpportunitiesTM service that provides account reports of verified
technology purchases in-process, spanning more than 150
highly-targeted technology segments. Qualified Sales Opportunities
feature in-depth project intelligence, including top purchase
drivers, pain points, product feature criteria and vendors being
considered, is derived from real buyers researching on TechTarget’s
network and is 100% verified through direct contact with a member
of the buying team (demand unit). New updates to the service
provide enhanced CRM integration and more focused intelligence,
coupled with better support and guidance for B2B technology sales
teams on how to leverage purchase intent insight within the reports
directly with customers and prospects.
Qualified Sales Opportunities specifically help sales teams
increase their appointment rate and close more deals by:
- Delivering unique info not available
elsewhere – Reports include infrastructure details, deal
requirements and purchase drivers, which is more than sales
receives from BANT-qualified offerings.
- Uncovering live deals sales teams were
not previously exposed to – Complements/fills gaps in inbound and
outbound marketing efforts to uncover new projects and
contacts.
- Speeding time to market – TechTarget
does all the qualification work so sales reps can make the most of
precious sales resources and time.
“The in-depth intelligence we are providing in reports is
delivering the insight that enterprise technology sales teams need
to improve success significantly,” said Andrew Briney, senior vice
president, products for TechTarget. “Our clients are seeing
dramatic results from these, including one top networking vendor
who saw more than 50% of Qualified Sales Opportunities sent to
channel partners convert to sale. The latest improvements we have
made to this service will ensure that sales teams see continued
success and increased productivity.”
TechTarget has made new enhancements to the service to focus on
improving sales rep support and productivity:
- Better CRM integration of report
intelligence – The key drivers for purchase will now be integrated
directly into CRM systems such as Salesforce.com, so sales reps can
leverage the purchase drivers at quick glance.
- Reformatted purchase
intelligence – PDF reports highlight key information sales reps
need to quickly align the solution with the customer need.
- Reports include guidance on
how to use the insights on a call – Suggested “icebreakers” and
call script guidance provide pointers on how to best leverage the
data to generate the appointment.
- Enhanced support services – New
onboarding and support services provided by TechTarget will provide
specific training to inside sales reps at the beginning and
throughout the program to ensure success.
“TechTarget’s Qualified Sales Opportunities are extremely
helpful for a company like ours and we are seeing great results,”
said Bryan Rooney, sales executive, Kaminario. “They are definitely
the best opportunities we get from any partner we are working
with.”
Qualified Sales Opportunities reports deliver verified urgency,
verified purchase resources and are based on actual interactions
with the buying team, giving enterprise technology organizations a
powerful solution to drive pipeline in specific technology
markets.
The unmatched purchase intent insight and project intelligence
provided within Qualified Sales Opportunities is fueled by
TechTarget’s network of over 140 technology-specific websites and
our audience of 200M annual visitors – 96% of whom come from
organic inbound research – across 10,000 unique IT topics. The
granularity of market segments and the level of detail in the
project scoping interviews combined with insights that are
confirmed - not inferred or modeled - make it possible for sales
teams to achieve the success they do.
To learn more about Qualified Sales Opportunities, contact
qso@techtarget.com.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 140 highly targeted
technology-specific websites, TechTarget attracts and nurtures
communities of technology buyers researching their companies’
information technology needs. By understanding these buyers’
content consumption behaviors, TechTarget creates the purchase
intent insights that fuel efficient and effective marketing and
sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and IT Deal Alert and
Qualified Sales Opportunities are trademarks of TechTarget. All
other trademarks are the property of their respective owners.
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TechTargetGarrett Mann, 617-431-9371Director of
Marketinggmann@techtarget.com
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