NEW YORK, June 15, 2017 /PRNewswire/ -- Wibbitz, the
leading AI-powered video creation company, today announced that it
has partnered with TheStreet.com (a business unit of TheStreet,
Inc., NASDAQ: TST), the acclaimed source of unbiased business news
and market analysis. A team of editors at TheStreet will manage
Wibbitz's creation platform to produce videos for its website,
social platforms, and mobile app. The partnership will introduce
automation technology into the newsroom in order to grow in scale
and improve efficiency of video workflow.
In addition to financial news and information, TheStreet
produces broadcast-style video featuring well-known analysts and
journalists. Wibbitz's patented text-to-video technology will
multiply video production and keep pace with the 24/7 breaking news
cycle by automatically generating rough-cut videos from article RSS
feeds within seconds, which can then be quickly reviewed, edited
and published by TheStreet's editorial team in near real-time.
"Wibbitz's automated technology simplifies every step of video
production without lowering our quality standards, so we're able to
diversify our video offerings with bite-sized, mobile friendly
videos that are different from the ones produced by our editorial
team," says David Callaway, Chief
Executive Officer of TheStreet, Inc.
"With a well-developed team of in-house video editors, TheStreet
has built a strong video presence within the dynamic business
world. However, it's difficult for any publisher to meet audiences'
growing appetite for video without automation," says Zohar Dayan,
Co-founder and CEO of Wibbitz. "We're excited to partner with
TheStreet and to see how they further implement different levels of
automation into their daily video creation workflow."
For more information, visit www.wibbitz.com and follow on
LinkedIn, Twitter and Facebook.
About Wibbitz
Wibbitz is the leading AI-powered video
solutions company for publishers. Partners including Reuters,
Forbes, CBSi, Bonnier, Time Inc., and FOX Sports use its
text-to-video technology to automatically produce custom branded,
short-form videos at scale. Wibbitz supports video creation and
distribution for over 400 publishers, helping to increase audience
engagement and ad revenues across desktop, mobile, and social.
Founded in 2011, Wibbitz has offices in NYC, Tel Aviv, and Paris.
About TheStreet
TheStreet, Inc. (NASDAQ: TST,
www.t.st) is a leading financial news and information provider to
investors and institutions worldwide. The Company's flagship brand,
TheStreet (www.thestreet.com), has produced unbiased business news
and market analysis for individual investors for more than 20
years. The Company's portfolio of institutional brands includes The
Deal (www.thedeal.com), which provides actionable, intraday
coverage of mergers, acquisitions and all other changes in
corporate control; BoardEx (www.boardex.com), a relationship
mapping service of corporate directors and officers; and RateWatch
(www.rate-watch.com), which supplies rate and fee data from banks
and credit unions across the U.S.
Media Contact
Hilary
Kay
(925) 518-9297
hilary@wibbitz.com
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SOURCE Wibbitz