Johnson Outdoors Announces Old Town® Sets Course for Expansion
June 15 2017 - 5:00AM
Johnson Outdoors, a global leader in innovative outdoor recreation
equipment products, today announced plans to expand product
offerings under its flagship Old Town brand, maker of
award-winning, market-leading canoes and kayaks.
“Old Town is an iconic brand with a legacy of pioneering
innovation and superior quality that has given people a great
experience on the water for over a century. No one
knows paddling better, no one knows more about what people want and
need out on the water, and no one else can deliver the legendary
craftsmanship of Old Town. Moving forward, consumers and
dealers will see a broader array of kayaks, paddles and personal
flotation devices that carry the Old Town name and all that it
stands for,” said Bill Kelly, Group Vice President – Watercraft
Recreation and Camping for Johnson Outdoors.
Old Town currently offers a complete line of recreational and
fishing kayaks and will now be further expanding into the popular
day touring kayak category. The new Old Town Castine day touring
kayaks will be offered in three sizes to fit all paddler shapes,
sizes, and performance levels and will follow the successful Old
Town Loon design principles. The kayaks will begin
shipping in Fall 2017.
Old Town paddles will combine higher-end design and improved
functionality, including lighter weight paddles, innovative blade
designs and enhanced aesthetics. New Old Town PFD designs will
provide world-class safety features along with greater comfort and
functionality to appeal to existing and new water rec consumers.
Both Paddles and PFDs will be available in January 2018.
In addition to the expanded Old Town brand portfolio, Johnson
Outdoors is upping investment in R&D and marketing support
behind Ocean Kayak to increase the velocity of innovation and
speed-to-market of new products in the brand. Ocean Kayak
product lines will remain focused on “fun and adventurous” pursuits
that have roots in, but not limited to bigger, deeper water
recreation activities.
“We are very excited by the future for both Old Town and Ocean
Kayak brands. Consumer insights will continue to drive
everything we do and ensure more consumers intersect and experience
our brands through a variety of products that tie the paddling
experience together for an awesome time out on the water. While we
are transitioning out of the Extrasport and Necky brands, we look
forward to serving our customers with our great new products,” said
Kelly.
ABOUT JOHNSON OUTDOORS INC.JOHNSON OUTDOORS is
a leading global outdoor recreation company that inspires more
people to experience the awe of the great outdoors with innovative,
top-quality products. The company designs, manufactures and
markets a portfolio of winning, consumer-preferred brands across
four categories: Watercraft Recreation, Fishing, Diving and
Camping. Johnson Outdoors' familiar brands include, among
others: Old Town® canoes and kayaks; Ocean Kayak™
and Necky® kayaks; Carlisle® paddles; Extrasport® personal
flotation devices; Minn Kota® motors; Cannon® downriggers;
Humminbird® marine electronics and charts; SCUBAPRO® dive
equipment; Jetboil® outdoor cooking systems; Eureka!® camping and
hiking equipment; and Silva® compasses.
Visit Johnson Outdoors at www.johnsonoutdoors.com
AT JOHNSON OUTDOORS INC.
PATRICIA PENMAN
VP – GLOBAL MARKETING SERVICES & COMMUNICATION
262-631-6600
Johnson Outdoors (NASDAQ:JOUT)
Historical Stock Chart
From Mar 2024 to Apr 2024
Johnson Outdoors (NASDAQ:JOUT)
Historical Stock Chart
From Apr 2023 to Apr 2024