Pfizer and Parents Magazine Team Up to Educate
Parents About a Serious Disease That Can Put a Child’s Life at
Risk
Pfizer Inc. (NYSE:PFE), in partnership with Parents magazine
(NYSE:MDP), announced today the results of a national survey of
more than 2,000 new and expectant parents assessing their knowledge
of childhood infectious diseases, such as measles, whooping cough
and invasive pneumococcal disease (IPD), and the measures parents
can take to help prevent them.
Conducted online by Harris Poll, the survey found that parents
were least knowledgeable about IPD, when compared among 11
childhood illnesses. In fact, only three of every 10 (30%) parents
of children under two years of age and expectant parents report
they are knowledgeable about IPD.1 Although IPD may be discussed in
well-child visits, nearly one in four (23%) have never even heard
of it, illustrating the need for more education.1,2
IPD is a serious disease that can include pneumococcal
meningitis or a bloodstream infection (pneumococcal bacteremia).3
Even an ear infection can sometimes develop into IPD. 3
The bacteria that cause IPD can spread through the air with a
cough, by direct contact with toys, or by direct contact with
saliva or mucus.3,4,5 Many people, especially children, can have
the bacteria in their nose or throat without becoming sick
themselves.4 Among children, babies under two years old are at
highest risk, and they can be infected almost anywhere they
are.4,5
While many new and expectant parents recognize other serious
diseases by name, the survey findings suggest that IPD remains a
mystery.1 By comparison, more than twice as many are knowledgeable
about pertussis (whooping cough) (69%), measles (68%), polio (64%),
Hepatitis B (63%), and mumps (63%).1
“The first few years of parenthood are a series of learning
experiences, but when it comes to infectious diseases, such as IPD,
it’s best to be as prepared as possible,” said board-certified
pediatrician Dr. Jen Trachtenberg, a nationally renowned parenting
expert and contributor to Parents magazine. “It’s important parents
stay informed, recognize common symptoms—such as fever, chills,
headache, and irritability—and, most importantly, talk to their
pediatrician about how to best keep their child safe.”3,5
Today, many of these potentially dangerous infections, like
invasive pneumococcal disease, are still occurring in the U.S.5
Children under two years of age are at a higher risk for getting
certain childhood diseases because their immune systems aren’t
fully developed.5 Parents should consult their baby’s healthcare
provider during regular well-child visits throughout the first
years of life.6 Even when a baby’s health seems fine, regular
check-ups during the first two years can help ensure a baby
receives the recommended preventive care.6
“As a longstanding, trusted resource, we aim to help parents
navigate the often confusing, often scary aspects of health and
safety news,” said Liz Vaccariello, Editor-in-Chief of Parents.
“While most parents surveyed (62%) report it is important to keep
their babies current with vaccinations, many still have questions
about the diseases they are vaccinating against. It is for that
reason we are committed to ensuring parents have the tools they
need so they can make well-informed decisions for their
children.”1
There are resources online from the Centers for Disease Control
and Prevention (CDC) for parents to learn more about protecting
their baby, including the CDC Recommended Immunization Schedule.
Additionally, for information specific to IPD, please visit
BabyPneumococcalFacts.com.
About the Survey
The survey was conducted online within the U.S. by Harris Poll,
on behalf of Pfizer and Parents magazine, between June 16 and July
8, 2016. It included 2,216 U.S. adults ages 18+ who are either
expectant mothers in their third trimester and/or parents (both
mothers and fathers) of child(ren) two years old or younger.
Figures for age, sex, race/ethnicity, education, region, household
income, household size, marital status, and employment status were
weighted where necessary to bring them into line with their actual
proportions in the population.
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Working together for a healthier world®
At Pfizer, we apply science and our global resources to bring
therapies to people that extend and significantly improve their
lives. We strive to set the standard for quality, safety and value
in the discovery, development and manufacture of health care
products. Our global portfolio includes medicines and vaccines as
well as many of the world's best-known consumer health care
products. Every day, Pfizer colleagues work across developed and
emerging markets to advance wellness, prevention, treatments and
cures that challenge the most feared diseases of our time.
Consistent with our responsibility as one of the world's premier
innovative biopharmaceutical companies, we collaborate with health
care providers, governments and local communities to support and
expand access to reliable, affordable health care around the world.
For more than 150 years, we have worked to make a difference for
all who rely on us. We routinely post information that may be
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1 Pfizer/Parents – Pediatric IPD Survey. 16 June 2016 – 8 July
2016. Data on file.
2 Centers for Disease Control and Prevention. 2016 Recommended
Immunizations for Children from Birth Through 6 Years Old.
https://www.cdc.gov/vaccines/parents/downloads/parent-ver-sch-0-6yrs.pdf.
Updated January, 2016. Accessed on December 20, 2016.
3 Centers for Disease Control and Prevention. Pneumococcal
disease symptoms and complications.
http://www.cdc.gov/pneumococcal/about/symptoms-complications.html.
Updated June 10, 2015. Accessed September 30, 2015.
4 Centers for Disease Control and Prevention (CDC). Pneumococcal
disease. In: Hamborsky J, Kroger A, Wolfe C, eds. Epidemiology and
Prevention of Vaccine-Preventable Diseases (The Pink Book). 13th
ed. Washington DC: Public Health Foundation; 2015:279-296.
http://www.cdc.gov/vaccines/pubs/pinkbook/index.html. Accessed
December 20, 2016.
5 Offit PA, Quarles J, Gerber MA, Hackett CJ, Marcuse EK,
Kollman TR, et al. Addressing parents’ concerns: do multiple
vaccines overwhelm or weaken the immune system? Pediatrics.
http://pediatrics.aappublications.org/content/109/1/124.
2002;109(1):124–9.
6 American Academy of Pediatrics (AAP). AAP Schedule of
Well-Child Care Visits.
https://www.healthychildren.org/English/family-life/health-management/Pages/Well-Child-Care-A-Check-Up-for-Success.aspx.
Published December 18, 2015. Accessed August 2, 2016.
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Media:Pfizer Inc.Sally Beatty,
212-733-6566Sally.Beatty@pfizer.com
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