SPYR, Inc.'s New Agreement with CBS Consumer Products Could
Potentially Attract Huge Star Trek(TM) Audience
BONITA, CA-(Marketwired - June 09, 2017) - In a move that is
sure to please Trekkies around the universe, SPYR, Inc. (OTCQB:
SPYR) announced this week that it has signed a licensing agreement
with CBS Consumer Products that will allow SPYR to incorporate
intellectual property (IP) from various Star Trek television series
in future updates to and expansions of the company's real time,
true cross platform MMO game, Pocket Starships.
SPYR has been making news lately for its release of a female
centric mobile game to expand its gamer audience, as well as its
commitment to the esports industry. The stock has reflected these
pieces of news favorably, showing a 20 percent jump this week alone
from Monday's low of the day, and news of the agreement to
incorporate Star Trek IP into Pocket Starship's expansions is
surely more good news for SPYR investors.
Let's face it - the Star Trek franchise remains extremely
popular even decades after the show first aired on television, so
this was a brilliant deal to make on SPYR's part, and a deal that
should gain its flagship game, Pocket Starships, even more players.
After SPYR released news of the agreement with CBS Consumer
Products, the Star Trek website verified the news on its own
website (www.startrek.com). Later in the day, Star Trek tweeted out
the news to its more than 327,000 Twitter followers
(https://twitter.com/StarTrek), and Star Trek: The Next Generation
posted the news to its more than 1.5 million followers on Facebook
(https://www.facebook.com/StarTrekTheNextGeneration).
A quick search of the Internet yielded some interesting numbers
relative to the Star Trek franchise. As of November 11, 2015, the
entire Star Trek film franchise has grossed $1.24 billion at the
box office domestically, $2.2 billion adjusted for inflation.
The Star Trek Beyond edition, released in 2016 has grossed a
worldwide box office of $336 million, and domestic video sales of
$35 million. The appropriate question isn't, "How much has it
grossed?" It's "How much is it worth?" According to CNBC in 2006 -
the most current numbers we found - Star Trek was worth, at that
time, approximately $4 billion dollars.
Clearly these numbers indicate a vast audience of Star Trek
fans, and combined with the growing market of mobile gaming, which
is expected to cross the $130 billion threshold in the next three
years, SPYR has likely created a winning combination in their
partnership with CBS Consumer Products for licensing of the Star
Trek intellectual property.
The Pocket Starships development team is already working on
expansions of Pocket Starships to include the Star Trek IP, which
SPYR expects will be released by the end of October 2017.
And according to the company, this means that in November
players of Pocket Starships will be able to explore new sectors and
engage in exciting battles with a certain assimilating Collective
and will be able to staff their ships with their favorite Star Trek
characters from the Star Trek TV series franchise (Star Trek: The
Next Generation, Star Trek: Deep Space Nine and Star Trek: Voyager)
through a trading card system expansion.
In yesterday's press release from SPYR, James R. Thompson,
SPYR's CEO and President said, "We are very excited to announce
that we have obtained a license to use Star Trek IP in Pocket
Starships. Pocket Starships and Star Trek are a perfect fit, with
both Pocket Starships and Star Trek celebrating a spirit of
exploration and cooperation. We think that, Star Trek fans will
enthusiastically embrace the new Star Trek-based content we will be
adding to Pocket Starships. We are confident that with Pocket
Starship's real-time, cross-platform MMO gameplay, together, CBS
Consumer Products and SPYR can take Pocket Starships and Star Trek
mobile games where no one has gone before."
Having recently restructured the company to focus exclusively on
the mobile game development and production division, SPYR is
clearly making solid business moves to increase the value of the
Company. Management seems focused on their players and what is
trending in the mobile gaming world, and is constantly striving to
meet and exceed customer expectations.
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