AMC Theatres® “Now Serving” at More Than 250 Locations
June 08 2017 - 8:42AM
Business Wire
AMC’s popular adult-beverage concept opens at
its 250th location with MacGuffins now available at AMC DINE-IN
Levittown 10 in Levittown, NY
AMC Theatres® is raising a pint and toasting to its 250th adult
beverage concept location with the opening of MacGuffins, AMC’s
branded adult beverage concept, at AMC DINE-IN Levittown 10 in
Levittown, NY. The newest MacGuffins location represents multiple
milestones, including the first MacGuffins to open in the state of
New York.
The 250 mark also signals AMC’s continued dedication to its
proven, popular guest-friendly amenity strategy, which includes
more food and beverage choices, better on-screen presentation
experience and of course, its plush, power recliner seating.
The 250-plus locations now serving beer, wine and cocktails,
means more than 1/3 of all U.S. AMC locations now offer this
popular option. The rise in locations has been significant, as the
Company offered adult beverages in less than 10 locations just
seven years ago.
“The overwhelmingly positive guest response and success of
MacGuffins has led to a continued acceleration of our deployment
plans nationwide," said George Patterson, Senior Vice President,
Food & Beverage, AMC Theatres. "Whether it's a glass of wine on
a date night, a beer with the guys, or a ladies’ night out for one
of our AMC Movie Feature Drinks, MacGuffins is making the
experience more appealing to our guests and is one of the many ways
AMC is driving more movie-going frequency.”
AMC DINE-IN Levittown 10 is the first AMC DINE-IN Express
Pick-Up in New York. Guests can choose from a variety of delicious
menu options and take it to their seat to enjoy during the show.
With the addition of MacGuffins, guests can now also indulge in a
glass of wine, beer or cocktail along with their dinner and
movie.
This year at AMC’s locations with an adult beverage concept,
guests who are at least 21 with an ID can enjoy a drink inspired by
their favorite summer movie. The current featured drink is The
Gauntlet, with a new drink and Party Ball cup inspired by ROUGH
NIGHT launching next week. As each drink rolls out, details about
that drink can be found here: amctheatres.com/drink-specials.
About AMC Entertainment Holdings, Inc.
AMC (NYSE:AMC) is the largest movie exhibition company in the
U.S., in Europe and throughout the world with approximately 1,000
theatres and 11,000 screens across the globe. AMC has propelled
innovation in the exhibition industry by: deploying more plush
power-recliner seats; delivering enhanced food and beverage
choices; generating greater guest engagement through its loyalty
program, web site and smart phone apps; offering premium large
format experiences and playing a wide variety of content including
the latest Hollywood releases and independent programming. AMC
operates among the most productive theatres in the United States’
top markets, having the #1 or #2 market share positions in 22 of
the 25 largest metropolitan areas of the United States, including
the top three markets (NY, LA, Chicago). Through its Odeon
subsidiary AMC operates in 14 European countries and is the # 1
theatre chain in Estonia, Finland, Italy, Latvia, Lithuania, Spain,
Sweden and UK & Ireland. For more information, go to
www.amctheatres.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170608005672/en/
AMC TheatresRyan Noonan,
913-213-2183rnoonan@amctheatres.com
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