NEW YORK, June 1, 2017 /PRNewswire/ -- McCann today
announced that MGM Resorts International (NYSE: MGM) will add its
regional casinos and resorts to the agency's roster. The move
is part of MGM's ongoing consolidation of U.S. agency partners that
began in April 2015 when McCann
Detroit was appointed integrated agency of record for MGM Grand
Detroit. Shortly after that, McCann was appointed agency of record
for MGM Resorts' Las Vegas-based
brands. MGM Resorts has recently undertaken a strategic and
cultural transformation from a casino-driven, Las Vegas-focused operation into a global
entertainment brand offering the world's most exciting and diverse
portfolio of guest experiences.
Earlier this year, McCann launched MGM National Harbor in
Maryland, a $1.4 B entertainment resort featuring a
3,000-seat entertainment venue, new restaurants by celebrated chefs
Marcus Samuelsson, José Andrés and
brothers Bryan and Michael Voltaggio
and the region's most dynamic casino. Since opening, the resort has
become the must-visit destination in the region. With its expanded
responsibilities, McCann will be tasked with creative work for
three additional MGM regional properties including Beau Rivage and
Gold Strike in Mississippi, and
the 2018 launch of MGM Springfield in Massachusetts. MGM
Detroit will continue to be handled by McCann Detroit.
"With its growing portfolio of destinations, it's an exciting
time to be tasked with raising the profile of the already iconic
MGM brand," said Devika Bulchandani,
Managing Director, McCann NY & President, McCann XBC. "We look forward to developing
fresh, innovative creative to tell MGM's story as the leading
entertainment brand—both inside and outside of Vegas."
"We have been focused on reinventing ourselves around
entertainment with a strategy that takes that model to a whole new
level," said Lilian Tomovich, Chief
Experience and Marketing Officer, MGM Resorts International.
"Following the successful launch of MGM National Harbor, we look
forward to expanding our relationship with McCann to drive
experience and entertainment at both our new and existing regional
brands."
About McCann
McCann is a unit of McCann
Worldgroup. McCann Worldgroup, part of the Interpublic
Group (NYSE: IPG), is a leading global marketing services
company with 24,000 employees in more than 100 countries,
comprising McCann (advertising), MRM//McCann (digital
marketing/relationship management), Momentum Worldwide (total
brand experience), McCann Health (professional/dtc communications),
CRAFT (global adaptation and production), UM (media management),
Weber Shandwick (public relations), FutureBrand
(consulting/design), ChaseDesign (shopper marketing) and
PMK-BNC (entertainment/brand/popular culture).
About MGM Resorts International
MGM Resorts
International (NYSE: MGM) is one of the world's leading global
hospitality companies, operating a portfolio of destination resort
brands including Bellagio, MGM Grand, Mandalay Bay and The Mirage.
The Company opened MGM National Harbor
in Maryland on December 8, 2016, and is in the
process of developing MGM Springfield in Massachusetts. MGM
Resorts controls and holds a 76 percent economic interest in the
operating partnership of MGM Growth Properties LLC (NYSE: MGP), a
premier triple-net lease real estate investment trust engaged in
the acquisition, ownership and leasing of large-scale destination
entertainment and leisure resorts. The Company also owns 56 percent
of MGM China Holdings Limited (SEHK: 2282), which owns
MGM MACAU and is developing MGM COTAI, and 50 percent of
CityCenter in Las Vegas, which features ARIA Resort &
Casino. MGM Resorts is named among FORTUNE® Magazine's 2017 list of
World's Most Admired Companies®. For more information
about MGM Resorts International, visit the Company's website
at www.mgmresorts.com.
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SOURCE McCann