MERRIAM, Kan., May 31, 2017 /PRNewswire/ -- Lee®, a leading
American denim brand, today announced the appointment of
Chris Waldeck as president of Lee
and Rock & Republic®. A returning Kansas City native, Waldeck joins Lee as the
brand celebrates 100 years headquartered in the Kansas City metro area.
"I'm excited to have the opportunity to lead such an iconic
American brand," said Waldeck. "As I step into my new role,
I'm looking forward to working with the passionate and talented Lee
team to continue to build on the brand's heritage and deliver
amazing products to our consumers."
With more than 20 years of relevant industry experience, Waldeck
joins Lee and Rock & Republic from Reebok International Ltd.,
where he was most recently the vice president and general manager.
In this role, he was responsible for brand marketing,
merchandising, public relations, finance, operations and led a
transformational growth platform across all channels – wholesale,
retail and ecommerce.
During his 14-year career at Reebok, Waldeck held a variety of
leadership positions wherein he gained international experience
entering new categories, facilitating strong partnerships and
endorsements, and establishing franchise models and owned
stores.
"I'm thrilled for Chris to join Lee and Rock & Republic and
eager to partner with him and the team to propel the business,"
said VF President Phil McAdams. "He
has a passion for the intersection of lifestyle and brand which
enables him to reach a broad base of consumers – especially those
who engage actively in their apparel as a reflection of who they
are and aspire to be."
Waldeck joined the company on May 15,
2017, returning to the Kansas
City area with his wife and two daughters.
About Lee®
Lee®, a VF Corporation
(NYSE: VFC) brand, is an iconic American denim and casual
apparel brand. Lee's® collections include a uniquely
styled range of jeans, pants, shirts, shorts and jackets for men,
women, and boys. Founded by H.D. Lee
and backed by over 125 years of purposeful design and
craftsmanship, Lee's® movement-inspired
innovations, versatile styling and superior fit continue to inspire
generations of brand loyalists. For more information, please
visit www.lee.com.
About VF
VF Corporation
(NYSE: VFC) outfits consumers around the world with its diverse
portfolio of iconic lifestyle brands, including Vans®,
The North Face®, Timberland®,
Wrangler® and Lee®. Founded in 1899, VF is
one of the world's largest apparel, footwear and accessories
companies with socially and environmentally responsible operations
spanning numerous geographies, product categories and distribution
channels. VF is committed to delivering innovative products to
consumers and creating long-term value for its customers and
shareholders. For more information,
visit www.vfc.com.
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SOURCE Lee(R) Jeans