AUSTIN, Texas, May 31, 2017 /PRNewswire/ -- Digital
Turbine, Inc. (Nasdaq: APPS), today announced a
multiyear agreement with Indus OS, the second-most popular
smartphone platform in India,
surpassing Apple's iOS. Indus OS is available on eight million
smartphones across 80 smartphone models, and aims to add 100
million users by 2020. Already live, Indus
OS launched Digital Turbine's Ignite Platform to power
its mobile app campaigns mid-May
2017.
India is the world's fastest
growing smartphone market, with an estimated 125 million
smartphones expected to be sold in India in 2017. Further, over the next three
years, it is estimated that 500 million people in India will transition to smartphones, and an
overwhelming majority of these people will be users who don't
understand English. Indus OS is built ground-up to meet the local
market needs and currently supports 12 major languages. It
currently has partnerships with 8 major Indian OEMs and has made
giant strides in its vision is to help connect a billion smartphone
users in emerging markets.
"Our mission is to develop technology to cater to the economic,
social and regional diversity of the region," said Rakesh Deshmukh, co-founder and CEO of Indus
OS. "We are the first to deeply customize a smartphone
experience that meets the real needs of the emerging market's
citizens through innovation, simplification and localization. By
partnering with Digital Turbine, we are able to provide tailored
app recommendations that fit the local market and improve end
customers' overall experience."
"Simply stated, our Ignite platform provides mobile ecosystems
an easier way to scale. It delivers a relevant suite of app
campaigns to end customers by leveraging our extensive advertising
network and exclusive partnerships with top mobile ad agencies,"
said Bill Stone, CEO of Digital
Turbine. "Our proprietary app recommendation engine uses data
science to optimize and track campaigns for a more engaging end
user experience. We are extremely excited to partner with Indus OS
in its efforts to advance smartphone adoption and engagement with
mobile applications throughout India and other emerging markets."
As the leading independent mobile user acquisition network,
Digital Turbine has driven more than 500 million app preloads
globally. Digital Turbine's Ignite platform enables mobile
publishers and OEMs to tap into its campaign server for
monetization opportunities. Digital Turbine Media provides unique
and exclusive ad inventory through its Advertising Partnership
Program, connecting leading advertising agencies with premier
access to some of the largest mobile operator networks around the
world.
For more information, visit www.digitalturbine.com.
About Indus OS:
Indus OS is India's indigenous
smartphone operating system. It is the first to meet the real needs
of the emerging market's citizens through innovation,
simplification and content. As of quarter 3 of 2016, Indus OS is
the second most popular OS in India overtaking global giants such as Apple's
iOS & Microsoft's Windows.
Indus OS' vision is to digitally connect the next 1 billion
people in the emerging markets with a smartphone ecosystem of their
choice. Indus OS also has its very own app market place called App
Bazaar available in 12 regional languages & English. Indus OS
has series A funding from Omidyar Network, Venture East and JSW
Ventures. The company is angel funded by Hari Padmanabhan, Mayank Sihnghal, Kunal Bahl and Rohit
Bansal from Snapdeal, Amit
Gupta and Naveen Tiwari from
Inmobi and Pranay Chulet from Quikr. Visit: http://www.indusos.com
and http://www.appbazaar.com
About Digital Turbine
Digital Turbine is a mobile
platform company that connects apps to screens. As the leader in
frictionless app installs, Digital Turbine works at the convergence
of Media and Mobile — setting a new standard for app delivery.
Their end-to-end solutions for mobile operators, device OEMs,
advertisers, and developers, power platform monetization and create
a more engaging, superior user experience. Digital Turbine's
products include Ignite - a complete application management
platform that delivers targeted, frictionless app installs, Pay - a
direct carrier billing solution, and Marketplace - a white labeled
content store.
Digital Turbine Media provides exclusive access to unique
carrier inventory and is a leading independent user acquisition
network. Digital Turbine has delivered more than 500 million app
preloads for hundreds of advertisers. The company is headquartered
in Austin, Texas with global
offices in Durham, San Francisco, Singapore, Sydney and Tel
Aviv. For additional information visit
http://www.digitalturbine.com/ or connect with Digital
Turbine on Twitter, @DigitalTurbine.
Right App. Right Person. Right Time.
Follow Digital Turbine:
Twitter: https://twitter.com/DigitalTurbine
Facebook: https://www.facebook.com/DigitalTurbineInc
LinkedIn:
https://www.linkedin.com/company/digital-turbine?trk=tyah&trkInfo=tas:digital+tur
Investor relations contact:
Brian Bartholomew
Digital Turbine
ir@digitalturbine.com
(512) 800-0274
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SOURCE Digital Turbine, Inc.