Tampax® Donates One Million Tampons to Girls and Women in Need Across the Nation in 30 Days
May 26 2017 - 9:00AM
Business Wire
Kicking Off on Menstrual Hygiene Day, Tampax
Aims to Fuel the Conversation around Access to Feminine Care and
Inspire Women Everywhere to Give Back
In celebration of Menstrual Hygiene Day, Procter & Gamble’s
leading feminine protection brand Tampax®, is collaborating with 20
social influencers to donate one million tampons to women’s
charities across the United States over the next 30 days.
Menstrual Hygiene Day takes place on May 28 and is a global
initiative aimed at raising awareness around the challenges women
and girls face during their menstrual cycles. The initiative also
strives to educate on the role feminine hygiene plays in allowing
women and girls to reach their full potential.
In the United States alone, 1 in 3 women are either living in
poverty or on the brink of it1, which can make it challenging to
secure feminine hygiene products on a monthly basis. Without the
proper protection, a woman’s monthly cycle can compromise her
dignity and result in her missing work, skipping school, or
sacrificing important things in her life. Underserved women
sometimes have to make a choice between food and period protection,
and Tampax wants to change that.
“It’s widely recognized that women and girls in developing
countries often lack access to menstrual hygiene products, but what
most Americans don’t realize is that this is true in our own
backyard,” said Amanda Hill, Marketing Director, North America
Feminine Care at Procter & Gamble. “We believe that every woman
and girl deserves access to feminine care products, and this
donation is part of our continued efforts in supporting those in
need.”
With a donation of one million tampons in 30 days, Tampax aims
to encourage women to become catalysts for change in their own
communities by engaging in a national dialogue around the
importance of access to feminine products. Individuals all over the
country can get involved by using #PowerOverPeriods and share what
actions they are taking to help break the period stigma and help
those in need.
“The women behind Tampax share my vision in providing equitable
access to menstrual hygiene, especially to those in need, and
changing the narrative around menstruation,” said Nadya Okamoto
founder of the 501(c)(3) non-profit organization PERIOD. “I’m
inspired by what Tampax is doing to shine a light on this issue and
thankful that we can make access to period products a reality for
even more people with periods.”
Making a Difference
Influencers from coast-to-coast have banded together to support
organizations in their local communities. Some of those involved
are YouTube stars Marissa Rachel and Shanna Lisa, Miranda Mendoza
of Slashed Beauty, and Founder and CEO of MomTrends Nicole
Feliciano. Notable charities that will benefit are PERIOD, GOOD+
Foundation, Working Wardrobes, The Midnight Mission, and Support
the Girls.
For additional information on Tampax, visit www.tampax.com.
About Tampax
Procter & Gamble’s leading feminine protection brand Tampax
provides a premium brand experience to help protect and give girls
power over their periods. To meet a variety of needs, the Tampax
product lineup includes Tampax Pearl, Tampax Pearl Active, Tampax
Pearl Radiant and Tampax Pocket Pearl, which offers the full-size
protection of Tampax Pearl in a pocket-sized applicator for
on-the-go confidence. Leak-free periods are possible with Tampax
Pearl’s LeakGuard™ protection.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
1Source: The Shriver Report; A Woman's Nation, 2015
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version on businesswire.com: http://www.businesswire.com/news/home/20170526005025/en/
Procter & GambleJeannie Tharrington,
513-945-4422tharrington.jm@pg.comorMSLGROUPMichelle Meisten,
646-500-7674michelle.meisten@mslgroup.com
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