CAESAREA, Israel and
INDIANAPOLIS, May 24, 2017 /PRNewswire/ -- DarioHealth
Corp. (NASDAQ: DRIO), a leading global digital health company with
mobile health and big data solutions, today announced that it is
partnering with Lazier Racing Partners and driver Buddy Lazier to raise diabetes awareness at the
101st Indianapolis 500
presented by PennGrade Motor Oil, which is set to take place on
Sunday, May 28th at the
famed Indianapolis Motor Speedway.
The Indianapolis Motor Speedway, also known as "The Brickyard"
by racing enthusiasts, has upwards of 450,000 guests on race day
along with a worldwide television audience of millions. The
partnership is the brainchild of Lazier Racing Partners'
sponsorship developer Bruce
Bohlander, who personally uses Dario to manage his diabetes,
and wants to use the Indy 500 as a platform to raise diabetes
awareness. As part of the agreement, DarioHealth's logo will
prominently appear on Buddy Lazier's
#44 car and on the team's official uniform.
The 1996 Indy 500 winner and 2000 IndyCar Champion, Lazier is
among the most experienced racers in the field, and at age 49, he
is making his 20th career Indy 500 start. Should Lazier
win, he would become the oldest winner in history, passing
Al Unser's 1978 Indy 500 win at the
age of 47.
The acclaimed Dario™ Blood Glucose Monitoring System all-in-one
blood glucose meter and native smartphone app provides people with
diabetes and pre-diabetes with a unique method to check their blood
glucose levels via their iPhone.
Buddy Lazier said, "DarioHealth
has a unique and easy solution for diabetes management. The Dario™
Blood Glucose Monitoring System is an all-in-one blood glucose
meter that connects to an iPhone. It's a truly amazing product and
we hope to raise awareness about diabetes, which is one of the
biggest chronic diseases our country is facing today."
Erez Raphael, Chairman and CEO of
DarioHealth, commented about the sponsorship, "Buddy Lazier is one of the most well-respected
names in auto racing today. He is a past Indianapolis 500 winner and shows remarkable
dedication to his sport. People with diabetes can learn from him
that determination and commitment can lead to better health
outcomes. Our new relationship with the Lazier Family is the vision
of one our users, Mr. Bruce
Bohlander, and we are grateful for his continued support and
incredible feedback."
The company will be running a special $44 introductory offer in honor of Buddy Lazier's car number. For more information
about this offer, visit http://www.mydario.com/.
About DarioHealth Corp.
DarioHealth Corp. is a leading global digital health company
serving tens of thousands of users with dynamic mobile health
solutions. We believe people deserve the best tools to manage their
treatment, and harnessing big data, we have developed a unique way
for our users to analyze and personalize their diabetes management.
With our smart diabetes solution, users have direct access to track
and monitor all facets of diabetes, without having the disease slow
them down. The acclaimed Dario™ Blood Glucose Monitoring System
all-in-one blood glucose meter and native smartphone app gives
users an unrivaled method for self-diabetes management. DarioHealth
is headquartered in Caesarea,
Israel with a regional office in Burlington, Massachusetts. For more
information, visit http://mydario.investorroom.com/.
Cautionary Note Regarding Forward-Looking Statements
This news release and the statements of representatives and
partners of DarioHealth Corp. (the "Company") related thereto
contain or may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Statements that are not statements of historical fact may be deemed
to be forward-looking statements. Without limiting the generality
of the foregoing, words such as "plan," "project," "potential,"
"seek," "may," "will," "expect," "believe," "anticipate," "intend,"
"could," "estimate," or "continue" are intended to identify
forward-looking statements. Readers are cautioned that certain
important factors may affect the Company's actual results and could
cause such results to differ materially from any forward-looking
statements that may be made in this news release. Factors that may
affect the Company's results include, but are not limited to,
regulatory approvals, product demand, market acceptance, impact of
competitive products and prices, product development,
commercialization or technological difficulties, the success or
failure of negotiations and trade, legal, social and economic
risks, and the risks associated with the adequacy of existing cash
resources. Additional factors that could cause or contribute to
differences between the Company's actual results and
forward-looking statements include, but are not limited to, those
risks discussed in the Company's filings with the U.S. Securities
and Exchange Commission. Readers are cautioned that actual results
(including, without limitation, the timing for and results of the
Company's commercial and regulatory plans for Dario™) may differ
significantly from those set forth in the forward-looking
statements. The Company undertakes no obligation to publicly update
any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
applicable law.
Lazier Racing Partners Media Contact
Bruce Bohlander
1957racer@gmail.com
317-979-7061
DarioHealth Corporate and Media Contact
Shmuel Herschberg
Marketing Director
shmuel@mydario.com
1-800-896-9062
DarioHealth Investor Relations Contact
Hayden IR
Rob Fink / Brett Maas
DRIO@HaydenIR.com
646-415-8972 / 646-536-7331
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/lazier-racing-partners-teams-up-with-dariohealth-for-the-indy-500-300463041.html
SOURCE DarioHealth Corp.