The USPS Selects Pitney Bowes Video Technology to Help Promote a Modern Mailing Experience
May 22 2017 - 9:00AM
Business Wire
EngageOne Video will help Mail Service
Providers and Mail Owners to Innovate in Mail
Pitney Bowes (NYSE:PBI), a global technology company that
provides innovative products and solutions to power commerce, today
announced that the United States Postal Service (USPS) will utilize
Pitney Bowes EngageOne Video technology to support its journey to
create a more connected, effective, and modern mailing experience.
The interactive USPS experience will help educate and inform Mail
Owners and Mail Service Providers (MSPs) on how to take part in and
deliver value from the 2017 Mailing Promotions and USPS Informed
Delivery® campaigns.
Nothing replaces the tactile value of hardcopy mail, but USPS
recognizes consumers’ increasing desire to interact and communicate
digitally with everything, including their mail. Informed Delivery
campaigns and the 2017 Mailing Promotions enhance the value of
physical mail by seamlessly integrating it into a rich, digital
experience, thus maintaining the relevancy of mail and growing mail
volume.
“Direct mail remains one of the most effective marketing tools
available today,” says Bob Guidotti, Executive Vice President &
President, Software Solutions, Pitney Bowes. “But as our physical
and digital worlds merge, organizations must leverage both to
succeed. USPS is leading the way by offering its customers
meaningful physical and digital experience, and we’re proud that
EngageOne Video will play a role in these customer
experiences.”
EngageOne Video is a customer engagement solution that delivers
interactive communications designed specifically for each viewer.
Each video experience acts as a customer service, sales, marketing
or educational resource that empowers viewers to self-select topics
and actions relevant to their individual needs.
Informed Delivery
Informed Delivery notifications are an innovative feature that
gives residential consumers the ability to see a daily preview of
the address side of their household’s letter-size mail pieces
arriving soon. This feature offers marketers an unprecedented
opportunity to engage consumers and expand their marketing reach
through synchronized direct mail and digital campaigns.
An Informed Delivery notification can generate a coordinated,
double impression for the intended recipient from a single mail
piece, as well as potential additional impressions for other
household members who are Informed Delivery users. Marketers can
receive even greater benefits by conducting an interactive campaign
with digitally enhanced elements, providing consumers with an
engaging experience and reinforcing the customer call to
action.
MSPs and Mail Owners interested in understanding how to better
take advantage of the Informed Delivery feature can learn more
about this offering through an EngageOne Video, such as how to
increase mail volume; acquire more clients through innovation;
provide a streamlined approach to services offered; generate new
revenue streams; and enable cost-effective, multichannel
marketing.
2017 Mailing Promotions
Since the 2011 launch of the Mobile Barcode Promotion, the USPS
has delivered annual promotions and incentives intended to create
awareness of innovative uses of mail. Billions of mail pieces have
utilized some form of innovation and mail owners have enjoyed the
postage discounts, as well as the additional exposure to their
audience.
The USPS Mailing Promotions provide marketers and mailers with
exciting opportunities to try new technologies and techniques that
engage the reader, and help drive higher response rates and
returns. This year’s six promotions include: Earned Value Reply
Mail Promotion; Emerging and Advanced Technology Promotion;
Tactile, Sensory and Interactive Mailpiece Engagement Promotion;
Direct Mail Starter Promotion; Color Transpromo Promotion; and
Mobile Shopping Promotion.
To explain the various mailing promotions in an efficient and
informative matter, EngageOne Videos will educate providers on the
different promotions, and how to drive customer engagement and
return value from marketing investment. The interactive USPS video
experience includes information around registration, the
promotional period, mail eligibility, and discounts.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company powering
billions of transactions – physical and digital – in the connected
and borderless world of commerce. Clients around the world,
including 90 percent of the Fortune 500, rely on products,
solutions, services and data from Pitney Bowes in the areas of
customer information management, location intelligence, customer
engagement, shipping, mailing, and global ecommerce. And with the
innovative Pitney Bowes Commerce Cloud, clients can access the
broad range of Pitney Bowes solutions, analytics, and APIs to drive
commerce. For additional information visit Pitney Bowes, the
Craftsmen of Commerce, at www.pitneybowes.com.
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Pitney Bowes Inc.Pasha Dahncke,
203-351-6864Bipasha.dahncke@pb.com
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