Evine’s Premiere of MacKenzie-Childs Creates a Shopping Frenzy
May 19 2017 - 8:53AM
MacKenzie-Childs Beat Sales Forecasts by More
Than 200%
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video
commerce company (evine.com), today announced the successful
premiere of MacKenzie-Childs. Launching with a custom branded set
and graphics package on-air and online, the MacKenzie-Childs debut
beat sales forecasts by more than 200% and sold out of virtually
all in-stock product. Evine and MacKenzie-Childs attribute the
success to a number of factors, including unique product styling,
collaborative cross-brand marketing, and engaging storytelling
which brought the MacKenzie-Childs brand to life using Evine’s
video commerce platforms.
“Evine has the most talented team in the video commerce business
and the successful premiere of MacKenzie-Childs is evidence of
that. I’m so proud of what our teams accomplished. Beyond selecting
the perfect products for the premiere, the level of internal and
vendor collaboration surpassed our teams’ highest expectations,”
said Bob Rosenblatt, Chief Executive Officer of Evine. “Watching
the show from the set was exhilarating. We sold out item after item
and were on the phone with MacKenzie-Childs’ warehouse working to
get additional inventory so we could fill more orders. It may just
have been the most exciting six hours of my time here at Evine so
far!”
John J. Ling, Chief Executive Officer of MacKenzie-Childs
offers, “The experience and results we had with Evine in presenting
‘MacKenzie-Childs Television’ exceeded my already lofty
expectations. Being our first association with this platform, we
were very reliant on the Evine team and their support and guidance
was instrumental to our success. I am very proud of both teams for
how they came together to so beautifully tell our wonderful story
to a new generation of MacKenzie-Childs’ fans. We look forward to a
long-lasting relationship with the Evine team and continuing to
offer our customers a new way to shop our product.”
During the May 3 and 4 debut of MacKenzie-Childs, Rebeca
Proctor, on-air guest and Creative Director of MacKenzie-Childs,
presented the brand’s classic, yet quirky handcrafted items, which
included many of the brand’s newest and most popular patterns. In
addition to new product, MacKenzie-Childs debuted on a custom
branded set designed to transport Evine’s viewers into the
whimsical world of MacKenzie-Childs, and provide a backdrop to the
unique story behind the brand.
Contributing to the debut’s success was the strong cross-brand
marketing between Evine, MacKenzie-Childs and Beekman 1802 – one of
Evine’s most successful bath & body concepts whose upstate New
York farm is located near the MacKenzie-Childs design studio. Last
month, MacKenzie-Childs and Beekman 1802 joined neighborly forces
and created a co-branded product, which was sold on Evine during
the premiere. Leading up to the premiere, both brands engaged their
fan bases on Facebook, Instagram and Twitter, even executing a
Facebook Live show the evening before the launch. Connecting with
each brands’ customers via their own channels explains the
significantly higher-than-average number of new customers Evine saw
during the launch.
MacKenzie-Childs is expected to return to Evine July 17 and 18
and will feature many of the products that sold out in the premiere
for customers who may have missed out as well as new items to
Evine. Beekman 1802 returns to Evine May 25 at 9am, 10am, 4pm, 5pm,
9pm and 10pm ET, and May 26 at 3am and 7am ET.
For more information on MacKenzie-Childs
visit www.evine.com/MacKenzieChilds. For more information on
Evine, visit www.evine.com.
About Evine Evine Live Inc. (NASDAQ:EVLV)
operates Evine, a multiplatform video commerce company that offers
a compelling mix of proprietary and name brands directly to
consumers in an engaging and informative shopping experience via
television, online and mobile. Evine reaches approximately 87
million cable and satellite television homes 24 hours a day with
entertaining content in a comprehensive digital shopping
experience.
About MacKenzie-Childs MacKenzie-Childs is a
fully integrated designer, manufacturer, and multichannel merchant
of high-quality, handcrafted ceramic and enamel tableware,
furniture, and home and garden accessories. The brand is best known
for distinctive designs that combine vibrant colors and
pattern-on-pattern surface decoration to create a fresh, original
aesthetic best described as “tradition with a twist.” For more than
30 years, the brand’s talented designers and artisans have created
beautiful, original products that add joy and grace to homes great
and small throughout the world. Handcrafted MacKenzie-Childs
products can be purchased from the company’s retail stores in New
York City and Aurora, and through distinctive fine retailers in the
U.S. and around the world. For more information,
visit www.mackenzie-childs.com or follow us on our social
channels at: Instagram, Facebook, Twitter or Pinterest.
CONTACTS
Media
Dawn Zaremba
Evine
press@evine.com
(952) 943-6043
Investors
Michael Porter
Evine
mporter@evine.com
(952) 943-6517
Evolv Technologies (NASDAQ:EVLV)
Historical Stock Chart
From Aug 2024 to Sep 2024
Evolv Technologies (NASDAQ:EVLV)
Historical Stock Chart
From Sep 2023 to Sep 2024