Groupon Survey Finds Families Will Spend an Average of 35 Days or One-Third of Their Summer Staring at a Screen
May 18 2017 - 10:32AM
Business Wire
- Families will spend an average of 6
hours a day staring at smartphones, tablets, computers, TVs and
other devices
- The average child will watch 60 movies
and play 150 hours of video games over the summer months
- More than three quarters of parents
feel their child’s screen exposure influences their mood and 62
percent of parents say they face regular battles to get their
children to put down their devices
- Parents identified hitting the beach,
attending a BBQ, going on a road trip, visiting a zoo and going to
a water park as the top five essential ways to get the most out of
their family’s summer
With warmer weather finally arriving in most parts of the
country and the school year winding down to a close, Groupon
(NASDAQ: GRPN) (www.groupon.com) asked 1,000 U.S. parents how much
time their families plan to spend on their electronic devices this
summer––and the results were staggering. The average American
family will spend an average of 35 days of their summer, which is
the equivalent of more than one-third, using their electronic
devices. The survey, which was conducted for Groupon’s Funtacular
Fun Fest (gr.pn/funfest) running from May 18-20, found that the
average child will watch an estimated 60 movies and play 150 hours
of video games over the summer months.
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Groupon asked 1,000 U.S. parents how much
time their families plan to spend on their electronic devices this
summer, finding that the average American family will spend an
average of 35 days of their summer, which is the equivalent of more
than one-third, using their devices. (Photo: Business Wire)
“We love technology, but we also think it should be in the
service of something we love even more, which is spending time with
our families and experiencing the compelling local activities
offered during the summer months and throughout the year,” said
Greg Rudin, head of Fun Things To Do at Groupon. “As parents, we’re
often just as guilty as our kids when it comes to screen time,
which is why it’s important for the entire family to put down our
devices every once in awhile and go make some memories
together.”
When asked how too much screen time affected their children, 77
percent of parents said screen exposure influenced their child’s
mood, 62 percent said they face regular battles to get their
children to put down their device and almost half said too much
screen time impacts their sleep. And their children weren’t the
only ones impacted by too much screen time, parents said they feel
like they personally waste one of out every four weekends per month
and throw away 9 non-working days over the summer due to their own
inactivity.
Parents were asked the top five ways that families can make sure
they get the most out of their summer without being consumed by
their electronics, and they identified the following:
- Hitting the beach
- Attending a BBQ
- Going on a road trip
- Visiting a zoo
- Going to a water park
But according to parents, ditching the technology and spending
more time with the kids over the summer months won’t come cheap.
The survey asked parents to imagine their perfect family weekend
and found Moms and Dads estimating it would cost $2,328. Parents
said they would spend $1,465 on travel, lodging, taxis and
fuel––with an additional $510 spent on admissions and tickets to
attractions and evening entertainment. Parents also estimate that
they’ll spend $353 on meals during the perfect family weekend.
For those families looking to have the perfect weekend on just
about any budget, Groupon’s Funtacular Fun Fest offers a number of
deals on top summer activities, including deals on family
activities, tickets and events, outdoor fun and top deals of the
week. To view the entire collection, please visit
gr.pn/funfest.
To view an infographic of the survey results, please visit
https://www.groupon.com/pages/summer-screen-time.
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local
commerce, offering a vast mobile and online marketplace where
people discover and save on amazing things to do, see, eat and buy.
By enabling real-time commerce across local businesses, travel
destinations, consumer products and live events, shoppers can find
the best a city has to offer.
Groupon is redefining how small businesses attract and retain
customers by providing them with customizable and scalable
marketing tools and services to profitably grow their
businesses.
To download Groupon's top-rated mobile apps, visit
www.groupon.com/mobile. To search for great deals or subscribe to
Groupon emails, visit www.groupon.com. To learn more about the
company’s merchant solutions and how to work with Groupon, visit
www.groupon.com/merchant.
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GrouponNick Halliwell, 312.999.3812nhalliwell@groupon.com
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