First Data's Clover Platform to Enable Android Pay's Smart Tap
May 17 2017 - 7:45PM
Business Wire
Integration was announced live today at the
Google I/O conference
Implementation builds upon First Data and
Google’s existing relationship; underscores the flexibility of the
Clover platform
Today First Data (NYSE: FDC) announced that its Clover platform
will support Android Pay’s NFC-based smart tap messaging, making it
available to developers. As part of the collaboration between First
Data and Google, the Clover Customer Engagement Suite will support
small businesses to better connect with customers during checkout
and beyond. Clover’s integration with Android Pay was demonstrated
live for the audience at today’s Google I/O 2017 conference in
Mountain View, California.
Android Pay’s smart tap NFC messaging and mobile wallet
marketing capabilities allow businesses to bring loyalty programs,
stored value cards, coupons, and other offers to mobile-connected
consumers. Android Pay users can simply tap their phones at the
point of sale to receive rewards based on their loyalty or coupons
towards future purchases.
Android Pay makes the loyalty process more seamless, so users
and business owners can forego keeping track of punch cards, using
a personal phone number or installing mobile apps. Offer and point
redemptions can be enabled with a single tap of a user’s phone
against a Clover terminal.
“We are delighted to partner with Google to support smart tap.
The technology provides a fantastic customer experience with clear
benefits to business owners, especially as they seek to develop
more impactful relationships with their customers,” said John
Beatty, co-founder and general manager of Clover, a First Data
company. “At Clover, our mission is to enable innovation in
commerce and this newest collaboration with Google reflects
that.”
“We are excited to be working with Clover to enable brick and
mortar merchants of all sizes to better engage and delight their
mobile-connected customers,” said Pali Bhat, vice president of
Product Management at Google.
Clover Customer Engagement is a portfolio of apps that allows
businesses to manage rewards, promotions, and customer feedback and
data. With the integration of Clover Customer Engagement and smart
tap, businesses can engage with customers and send offers directly
to their Android Pay wallets. A key benefit for merchants is
driving higher consumer enrollment rates, and ultimately converting
new and casual customers into regulars.
“Our work with Google is yet another great representation of how
the Clover platform can be leveraged for value-added services like
smart tap messaging,” said EJ Jackson, senior vice president, head
of First Data’s Integrated Solutions Group. “As the platform
continues to grow, we are excited to see it become a platform of
choice for major technology companies and developers alike.”
Android Pay’s smart tap messaging will be made available to
developers and merchants later this year. To learn more, visit
Clover.com/integrations.
About First Data
First Data (NYSE: FDC) is a global leader in commerce-enabling
technology and solutions, serving approximately six million
business locations and 4,000 financial institutions in more than
100 countries around the world. The company’s 24,000
owner-associates are dedicated to helping companies, from start-ups
to the world’s largest corporations, conduct commerce every day by
securing and processing more than 2,800 transactions per second and
$2.2 trillion per year.
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First DataLiidia
Liuksila212-515-0174Liidia.Liuksila@FirstData.com
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