Outdoor Essentials® launches new website to help homeowners transform their outdoors
May 16 2017 - 5:02PM
Outdoor Essentials®, a brand of the Universal Forest Products, Inc.
(Nasdaq:UFPI) family of companies, launched a new website to
provide resources and inspiration to homeowners who want to
transform ordinary outdoor spaces into functional, beautiful
places. The new website features expanded product pages and an
entire section focused on projects and inspiration.
"Outdoor living and gardening continue to grow in popularity.
Getting started is the first hurdle for novices when it comes to
outdoor projects,” said Chris Camfferman, director of category
marketing. “The new Outdoor Essentials website has been designed to
help visitors quickly find helpful information, inspire DIYers to
tackle an outdoor project and provide resources to locate the
product to best enhance their outdoor space."
The website features three main sections:
- Products - The products section provides the information a
visitor needs to make a smart purchase. In addition to product
details, each page offers related resources and a simpler way to
purchase products online or in-store.
- Projects/Inspiration – This section is dedicated to project
ideas and inspiration. It’s designed to help homeowners improve or
transform their outdoor space.
- Resources – Our expanded resources section includes a new video
gallery to help educate and inspire visitors.
You can visit the new Outdoor Essentials website at
OutdoorEssentialProducts.com. It is optimized for mobile viewing
and is available in multiple languages through a Google translate
plug-in.
About Outdoor Essentials:
Outdoor Essentials is a brand of Universal Forest Products, Inc.
The products from Outdoor Essentials convert ordinary spaces into
vibrant, beautiful places. The products appeal to homeowners and
casual DIY-ers of any skill level who are looking to improve their
outdoor space. Product lines include lawn and garden, wood fencing,
pergolas and outdoor furniture.
To learn more about Outdoor Essentials, visit
www.outdooressentialproducts.com.
Follow Outdoor Essentials on Facebook:
www.facebook.com/OutdoorEssentialProducts
On Instagram: www.instagram.com/outdoor_essentials/
Pinterest: www.pinterest.com/OEproducts
About Universal Forest Products:
Universal Forest Products, Inc. is a holding company whose
subsidiaries supply three robust markets: retail, construction and
industrial. Founded in 1955, the Company is headquartered in Grand
Rapids, Mich., with affiliates throughout North America, Europe,
Asia and Australia. For more about Universal Forest Products, go to
www.ufpi.com.
Press contact:
Chris Camfferman
Director, Category Marketing
ccamfferman@ufpi.com
616-365-1554
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