Arcos Dorados Offers Books in Happy Meals to Help Fight Childhood Illiteracy
May 10 2017 - 8:00AM
Business Wire
• Arcos Dorados reinforces its commitment to childhood literacy
with incorporation of books as an option in Happy Meals
• Demonstrates ongoing investment in creating positive habits
for lifelong learning
Arcos Dorados Holdings, Inc. (NYSE:ARCO) (“Arcos Dorados” or the
“Company”), Latin America’s largest restaurant chain and the
world’s largest McDonald’s franchisee, reinforces its commitment to
childhood education with the addition of books as an option in
Happy Meals. The Company’s youngest customers can now choose
between a toy or a book across ten of its largest markets,
including Brazil, Argentina and Mexico.
Arcos Dorados embraces the transformative power of reading, with
numerous studies confirming that children who grow up with books
reach a higher level of education. Childhood illiteracy is a major
issue across Latin America, and the Company has already distributed
over 5 million books across the region to help address this
critical need. With this new campaign, customers can choose between
a toy or one of six hardcover collectible books exclusive to
McDonald's restaurants. By putting the six books together,
customers can assemble a secret puzzle from each collection.
The campaign has been underway since April 2017 and includes
iconic children’s comic characters, such as Snoopy in Ecuador,
Peru, Mexico, Costa Rica, Panama and Colombia; Gaturro in
Argentina, Uruguay and Chile; and Turma da Mônica in Brazil.
During the last three years, McDonald's has developed different
initiatives to ensure reading is an enjoyable and educational
activity. Books are critical in helping establish a better future
for children, stimulating imagination and fueling lifelong
learning. With this new book option, McDonald's also hopes to
create great family moments and strengthen the bond between parents
and children.
These campaigns have been accompanied by partnerships in Latin
America with publishers, foundations and NGOs to help promote
reading habits by bringing fun and educational books to children.
To further make an impact, Arcos Dorados and its partners have also
donated more than 10 thousand books to children in need.
Peanuts
Peanuts, created by Charles M. Schulz, is the most popular and
influential comic strip of all time. Published for over 65 years
and across 75 countries, Peanuts had a readership of 35 million at
its peak. Several of the strip’s television specials won or were
nominated for Emmy Awards.
Gaturro
Gaturro is a famous Argentinian comic strip cat created by
cartoonist Cristian Dzwonik (“Nik”). Since its creation in 1996,
the comic has been published in over 60 books, magazines and comic
volumes with more than 3 million books sold, while a TV series is
in its second season.
Turma da Mônica
Turma da Mônica, first published in 1963, is a
popular Brazilian comic book franchise created
by Mauricio de Sousa. The stories focus on the adventures of
Mônica and her friends in the fictional neighborhood of Limoeiro
in São Paulo. In addition to television programs, more than 12
films have been produced of the series.
About Arcos Dorados
Arcos Dorados is the world’s largest McDonald’s franchisee in
terms of systemwide sales and number of restaurants, operating the
largest quick service restaurant chain in Latin America and the
Caribbean. It has the exclusive right to own, operate and grant
franchises of McDonald’s restaurants in 20 Latin American and
Caribbean countries and territories, including Argentina, Aruba,
Brazil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, French
Guiana, Guadeloupe, Martinique, Mexico, Panama, Peru, Puerto Rico,
Trinidad and Tobago, Uruguay, the U.S. Virgin Islands of St. Croix
and St. Thomas, and Venezuela. The Company operates or franchises
over 2,100 McDonald’s-branded restaurants with over 90,000
employees and is recognized as one of the best companies to work
for in Latin America. Arcos Dorados is traded on the New York Stock
Exchange (NYSE: ARCO). To learn more about the Company, please
visit the Investors section of our website:
www.arcosdorados.com/ir.
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version on businesswire.com: http://www.businesswire.com/news/home/20170510005341/en/
For Arcos Dorados Holdings, Inc.Katja Buhrer,
+1-212-661-7004katja.buhrer@mbsvalue.com
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