CINCINNATI, May 8, 2017 /PRNewswire/ -- Newsy, the news
network for the next generation, announced a live news program,
"The Why," and a slate of other new original programming and
advertising offerings at its NewFront event in New York City.
Newsy Vice President of News Christina
Hartman unveiled plans for "The Why," a two-hour nightly
news show set to launch this summer. The program is a continuation
of Newsy's commitment to in-depth storytelling and marks the next
step in the company's expansion into longer-form TV
programming.
"With 'The Why,' we're going beyond the surface of the day's
major news and connecting the events to deep context," said
Hartman. "The live show will be unlike anything you see on
television today: a more insightful newscast that delivers on our
audience's desires for transparency, factual reporting and the why
behind the news."
Chance Seales, a veteran news and
political reporter, will host "The Why," joining a team of
dedicated reporters and producers in creating the show from Newsy's
bureaus in Chicago; Washington, D.C.; and Columbia, Missouri. (View the trailer for "The
Why" here.)
"The Why" is the next iteration of Newsy's linear product, Newsy
Live, which is available on many of the top streaming video
platforms, including Sling TV, as well as cable through a
partnership with Cincinnati Bell. Eighty percent of Newsy Live's
viewers are 18-54, a demographic difficult to capture via
traditional TV news shows.
Hartman also announced three new original series coming in
summer 2017 (view trailer here):
- "Sold in America" is an investigative series that dives into
America's unseen human trafficking crisis. The series shows viewers
how this form of modern-day slavery unfolds on American highways,
in its cities and around some of its most famous events.
- "Dirt Rich" explores the front lines of Middle America's
changing climate. Defying stereotypes and stigmas, the series digs
into the blue-collar boom in renewable energy, the new fight for
clean water and more.
- "Varsity Gamers" takes a look at esports, or competitive video
gaming, a fast-growing, half-billion-dollar industry. The series
offers a compelling window into the day-to-day lives of gamers
under some of the country's first college esports
scholarships.
In addition to content announcements, Newsy presented details
about its new Newsy Plus service, which enables advanced targeting
for advertisers in the over-the-top video ecosystem. By bringing
together data points including demographics, purchase intent,
psychographics and device preferences, and layering in Newsy's own
viewership data, Newsy Plus paints a full picture of how its users
consume content and allows advertisers to target them in places
they're most engaged.
"Video advertising is ripe for innovation, and Newsy is leading
the way by delivering the rich data our partners are seeking," said
Blake Sabatinelli, general manager
for Newsy. "Newsy Plus offers marketers an unmatched view into how
their content is performing and allows us to refine an experience
over time to maximize the value of ad dollars in the over-the-top
ecosystem."
Newsy is one of the most-watched news channels across popular
streaming video platforms, with 1.3 billion views in 2016 and
average viewing sessions upward of 37 minutes on Newsy Live. Newsy
is a wholly owned subsidiary of The E.W. Scripps Company (NYSE:
SSP).
For more information about Newsy and its advertising
opportunities, email newfronts@newsy.com.
About Newsy
Newsy is an over-the-top news network
that provides "news with the why," built to inform and engage by
delivering today's top stories across platforms. Its content is
available in on-demand and linear formats on over-the-top (OTT)
services including Hulu, Apple TV, Sling TV, Watchable from
Comcast, Pluto TV, Roku, Amazon Fire TV and Google Chromecast;
connected television including Xumo; on mobile for iOS, Android and
Kindle Fire; and at newsy.com.
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SOURCE The E.W. Scripps Company