LAS VEGAS, May 3, 2017
/PRNewswire/ -- Today, The Venetian Las Vegas launched one of
the hospitality industry's first Facebook Messenger direct booking
channels – and the first for an individual hotel -- offering guests
the opportunity to book directly and securely through social
messaging.
The Venetian's direct social booking channel represents the
first step for the brand in reducing interface friction, enabling
guests to stay within their platform of choice as they gather
information, ask questions and transact with the brand. The
Venetian's direct booking channel provides guests with real-time
rates for desired dates, details on resort amenities and also
suggests relevant activities and offerings. The app is designed to
evolve through interaction, constantly creating a more seamless
guest experience over time.
The initiative is led by Chief Marketing Officer Lisa Marchese, who continues to bring innovation
to the guest experience at The Venetian Las Vegas. "As the social
media space continues to evolve, we are excited to be a pioneer in
using Facebook Messenger as a direct booking channel for guest
reservations," said Lisa Marchese,
chief marketing officer at The Venetian and The Palazzo. "Messaging
apps have surpassed social networks in terms of monthly active
users and we saw Facebook Messenger as an immediate and authentic
way for our guests to engage with our brand. We always provide our
guests the best rate through direct channels, carrying the booking
experience into this app was a natural progession. We will continue
to look for opportunities to combine responsiveness and guest
discovery, anticipating the way guests want to interact with us
going forward."
The Facebook Messenger booking channel was developed in
partnership with Let's Rally, a Las
Vegas local digital marketing agency that specializes in
supporting hospitality clients with innovative product
development. The platform utilizes Microsoft Cognitive
Services, which includes the LUIS natural language processing
engine. By automatically analyzing and learning the guests'
conversational patterns, the application will continually improve
its vocabulary and functionally to serve the guests.
About The Venetian® and The Palazzo® Las Vegas
Located in the heart of the
Las Vegas Strip, The Venetian Las Vegas features all-suite
accommodations, exquisite restaurants and world-class entertainment
and shopping. The luxury resort offers elegant suites, including
standard suites that are nearly double the size of the average
Las Vegas hotel room. The Venetian
is home to restaurants from celebrated chefs including Wolfgang
Puck, Mario Batali, Thomas Keller, Emeril Lagasse, Lorena Garcia and Buddy "Cake Boss" Valastro.
The resort also features Canyon Ranch SpaClub; a five-acre pool and
garden deck; TAO nightclub; the Grand Canal Shoppes retail and
dining mecca; a 120,000-square-foot casino and poker
room.
Conveniently connected to The Venetian, The Palazzo Las
Vegas offers an alluring and elegant resort experience for
those seeking a luxurious escape in the heart of the Las Vegas
Strip. Guests enjoy chic all-suite
accommodations, world-class shopping, including a flagship
Barneys New York, and lavish dining experiences from renowned chefs
Mario Batali, Emeril Lagasse and
Wolfgang Puck. Soaring lobbies and atriums open to
exclusive resort amenities, including Grand Canal Shoppes, The
Aquatic Club pool and the famed Canyon Ranch
SpaClub.
The resort features more than 2.25 million square feet of
meeting and convention space, including the Venetian and Palazzo
Congress Center and the famed Sands Expo Convention Center.
For more information, visit venetian.com or
palazzo.com. The Palazzo Las Vegas and The Venetian Las
Vegas are properties of global integrated resorts developer Las
Vegas Sands Corp (NYSE: LVS).
MEDIA CONTACTS:
Alyssa
Anderson
The Venetian and The Palazzo Las Vegas
Alyssa.Anderson@sands.com
702.607.4636
Rachel Farnham
Murphy O'Brien Public Relations
rfarnham@murphyobrien.com
310.586.7109
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SOURCE Las Vegas Sands Corp.