Fifth Third Bank to Reveal New Brand Platform: This is Banking a Fifth Third Better
May 03 2017 - 1:03AM
Business Wire
This is Banking a Fifth Third better. That’s the
idea behind the new advertising campaign from Fifth Third Bancorp
(NASDAQ:FITB) launching this week. The campaign plays on the
improper fraction that is the Bank’s name. As a fraction, 5/3
translates to more than 100 percent -- 166.7 percent, to be exact
-- and going the extra mile to help customers reach their financial
goals.
This Smart News Release features multimedia.
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Fifth Third Bank reveals new brand
platform: This is Banking a Fifth Third Better. (Photo: Business
Wire)
“The new campaign leverages our unique name to clearly state
that Fifth Third is striving to make banking better by going above
and beyond to serve our customers,” said Greg Carmichael, president
and CEO of Fifth Third. “We want to demonstrate how Fifth Third is
addressing the needs of our customers in tangible ways that make
their banking experience better – a Fifth Third better. It is more
than just a number; it is about what we do every day.”
The advertising campaign will launch with a series of
high-impact TV commercials and digital ads, radio, social,
experiential marketing activations across the Bank’s 10-state
footprint beginning Wednesday, May 3. Taking it a step further,
Fifth Third will celebrate babies born on May 3 in the Greater
Cincinnati area by gifting them $1,053. Parents will be encouraged
to use the gift to start their child’s first savings account or a
529 college savings plan account.
“Throughout the campaign, we will share solutions and real
stories that are meaningful to customers and, when added together,
they will show that we are helping to build a better kind of bank,”
said Matt Jauchius, chief marketing officer for Fifth Third. “We
are showcasing compelling messages that link to Fifth Third’s
vision to be the One Bank people most value and trust.”
The new television spots can be found by visiting these
links:
“Banking a Fifth Third Better” (:30)
- https://youtu.be/FGzy6DVaTEc
“Everything a Fifth Third Better”
(:60) https://youtu.be/BE6EaVcf0gc
About Fifth Third
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. As of March 31, 2017, the
Company had $140 billion in assets and operated 1,155 full-service
Banking Centers and 2,471 ATMs in Ohio, Kentucky, Indiana,
Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and
North Carolina. Fifth Third operates four main businesses:
Commercial Banking, Branch Banking, Consumer Lending, and Wealth
& Asset Management. As of March 31, 2017, Fifth Third also had
a 17.8 percent interest in Vantiv Holding, LLC. Fifth Third is
among the largest money managers in the Midwest and, as of March
31, 2017, had $323 billion in assets under care, of which it
managed $33 billion for individuals, corporations and
not-for-profit organizations through its Trust, Brokerage and
Insurance businesses. Investor information and press releases can
be viewed at www.53.com. Fifth Third’s common stock is traded on
the Nasdaq® Global Select Market under the symbol “FITB.” Fifth
Third Bank was established in 1858. Member FDIC, Equal Housing
Lender.
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Fifth Third BankSean Parker, 513-534-679
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