HarperCollins Publishers Highlights the Importance of Literacy with #WhyIRead Social Media and Giving Campaign
May 01 2017 - 9:00AM
Business Wire
Donates $200,000 to Literacy-Related Charities;
Announces Consumer Sweepstakes
HarperCollins Publishers today announced #WhyIRead, a social
media and giving campaign that encourages book lovers everywhere to
share what reading means to them. The initiative aims to highlight
the importance of literacy and is a part of a global campaign
commemorating the company’s 200th anniversary.
The centerpiece of the yearlong campaign is www.hc.com/200, a
website showcasing HarperCollins’ storied history and influence.
The site features many HarperCollins authors, including Robyn Carr,
Michael Chabon, Bernard Cornwell, Neil Gaiman, Bob Goff, and
Veronica Roth, sharing their thoughts on why they read, why they
write, and what books have influenced them (www.hc.com/whyiread).
Readers are encouraged to join the conversation and share their own
experiences and passion for reading via social media, using
#WhyIRead and #hc200.
As part of HarperCollins’ ongoing commitment to ensuring that
reading remains accessible to all, the company will also donate
$200,000 to a collection of literacy-related charities selected by
its employees, and made possible by a grant from News Corp, the
parent company of HarperCollins. The charities receiving
sponsorships support a wide variety of causes that are important to
HarperCollins, including promoting education and literacy for all,
supporting authors and their freedom of expression, and championing
literature that reflects and honors the lives of all people. They
include: First Book, National Coalition Against Censorship, Room to
Read, United Through Reading, and We Need Diverse Books.
“HarperCollins has had a long, storied history supporting
authors and the printed word, and we’ve been passionate about
supporting literacy and education since the company was founded in
1817,” said Brian Murray, President and CEO, HarperCollins
Publishers. “The positive impact on literacy rates during the past
two centuries alongside HarperCollins’ innovations and growth lets
us know it’s a more-than-worthy cause to continue to support.”
In conjunction with this initiative, HarperCollins will
collaborate with First Book to launch the #WhyIRead sweepstakes, in
which readers can enter for a chance to win one of two grand prizes
(an iPad mini loaded with a collection of HarperCollins e-books) or
four runner-up prizes (a collection of HarperCollins e-books). In
addition, grand prize winners can help give to their community by
recommending a First Book-eligible school or program serving kids
in need to receive a donation of 1,000 books. The sweepstakes will
run from May 1 through June 7, 2017. Learn more and enter at
www.hc.com/hc200sweepstakes.
The #WhyIRead Sweepstakes is sponsored by HarperCollins
Publishers, 195 Broadway, New York, NY 10007. Must be a legal
US resident 18 or over. Sweepstakes begins May 1, 2017 at 12:00
p.m. (ET) and ends on June 7, 2017 at 12:00 p.m. (ET). Offer void
outside the US and wherever prohibited or restricted by law. NO
PURCHASE NECESSARY. For more information and Official Rules visit
www.hc.com/hc200sweepstakes.
About HarperCollins
HarperCollins Publishers is the second largest consumer book
publisher in the world, with operations in 18 countries. With two
hundred years of history and more than 120 branded imprints around
the world, HarperCollins publishes approximately 10,000 new books
every year in 17 languages, and has a print and digital catalog of
more than 200,000 titles. Writing across dozens of genres,
HarperCollins authors include winners of the Nobel Prize, the
Pulitzer Prize, the National Book Award, the Newbery and Caldecott
Medals, and the Man Booker Prize. HarperCollins, headquartered
in New York, is a subsidiary of News Corp (NASDAQ:NWS)
(NASDAQ:NWSA) (ASX:NWS) (ASX:NWSLV) and can be visited online at
corporate.HC.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170501005326/en/
For HarperCollins PublishersErin Crum,
212-207-7223Erin.Crum@harpercollins.comorMarni Raitt,
323-633-6120marni@firstraittcommunications.com
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