StubHub provides heart rate monitors to fans during round two
of Stanley Cup Playoffs
TORONTO, April 28, 2017 /CNW/ -- A recent MARU/Matchbox
survey completed by StubHub, the world's largest ticket
marketplace, revealed that 33 per cent of Canadians find watching
the Stanley Cup Playoffs stressful. However, the potential impact
to fans health doesn't end with the final goal, as one in four
Canadians revealed they feel depressed when their team is
eliminated from the postseason. In Toronto, the number of fans experiencing the
post-elimination blues registered at 31 per cent.
To help keep postseason stress in check, StubHub is giving away
a limited number of heart rate monitors via social media to StubHub
users in Ottawa and Edmonton as part of its #FansWithHeart
campaign so they can keep their health in check as their hometown
teams compete for playoff glory.
"The survey reminds us just how much Canadians love hockey and
live experiences," says Cameron
Papp, Communications Manager for StubHub Canada. "The impact
of the Stanley Cup Playoffs on Canadians' health is real, and we
want to ensure fans are equipped to deal with the potential stress
the playoffs bring."
StubHub has teamed up with a number of Canadian doctors,
including Dr. David Greenberg in
Toronto, to provide fans with tips
to relieve playoff induced stress.
"First and foremost, hockey fans need to try to accept that
there are events you can't control," said Dr. David Greenberg, St.
Joseph's Health Centre in Toronto. "However, stress can be managed by
eating well, getting enough sleep, and engaging in regular
exercise."
Other tips include:
- If you feel overwhelmed, take a break from the game and go for
a walk to cool down.
- Try to maintain a positive attitude, no matter what the score
of the game is.
- Take deep breaths and visualize your team scoring the winning
goal.
Other highlights from the survey include:
Game 7 of the Stanley Cup Finals is nearly as stressful for
Canadians as paying their mortgage. 1 in 2 Canadians (50%)
indicate they would feel stressed with their team competing in Game
7 of the Stanley Cup Finals. 56% of Canadians feel stressed paying
their mortgage.
Canadian fans may take actions that negatively impact their
health. 1 in 5 Ottawa
residents (21%) consume more alcohol than normal as their team
competes in the playoffs. 1 in 7 Edmonton residents do the same. 1 in 8
Canadians (12%) lose sleep during the playoffs, especially those
living in Toronto (19%).
The playoffs can be a major distraction from work, school,
and personal commitments for many Canadians. 3 in 10 Canadians
(31%) check score updates regularly during work or school hours,
when their team is playing. 1 in 5 (21%) Ottawa residents have cancelled plans with
family/friends to watch their team in the Stanley Cup Playoffs.
About StubHub
StubHub is the world's largest ticket marketplace that enables
fans to buy and sell tickets to tens of thousands of events,
whenever they want, through our desktop and mobile experiences,
including our StubHub app for iPhone, iPad, Apple Watch and
Android. Offering a superior fan experience at its core, StubHub
reinvented the ticket resale market in 2000 and continues to lead
it through innovation. Our industry firsts include the introduction
of the first ticketing application and the first interactive seat
mapping tool. Our business partners include more than 60 teams in
the NHL, CFL, MLB, NBA, MLS and NCAA, AEG, AXS and Spectra
Ticketing & Fan Engagement. With the acquisition of Ticketbis
in August 2016, throughout the world,
StubHub provides the total end-to-end event going experience.
StubHub is an eBay company (NASDAQ: EBAY). For more
information on StubHub, visit StubHub.com or follow @StubHubCA on
Twitter, Facebook and Instagram or YouTube.com/StubHub.
A DEEPER DIVE
METHODOLOGY
An online omnibus survey was conducted
between April 19th and
April 21st, 2017. StubHub
commissioned a survey through MARU/Matchbox among 3,021 Canadians
aged 18+. Results were broken out by region, gender, age, income,
and education in order to make demographic comparisons. The
estimated margin of error for the total sample is +/- 1.8%. The
estimated margin of error for the sample in each of the cities with
teams competing in the playoffs are as follows: Montreal (+/- 4.7%), Toronto (+/- 4.8%), Edmonton (+/- 9.0%), Calgary (+/- 9.7%), and Ottawa (+/- 9.7%).
MORE FINDINGS
- 1 in 7 Canadians (14%) have cancelled plans with
family/friends to watch their team in the Stanley Cup
Playoffs.
-
- 21% of Ottawa residents have
cancelled plans with family/friends to watch their team in the
Stanley Cup Playoffs.
- 17% of Toronto residents have
cancelled plans with family/friends to watch their team in the
Stanley Cup Playoffs.
- 15% of Edmonton residents have
cancelled plans with family/friends to watch their team in the
Stanley Cup Playoffs.
- 15% of Calgary residents have
cancelled plans with family/friends to watch their team in the
Stanley Cup Playoffs.
- 14% of Montreal residents have
cancelled plans with family/friends to watch their team in the
Stanley Cup Playoffs.
- 1 in 7 Canadians (14%) drink alcohol more often than normal
when their team is in the Stanley Cup Playoffs.
-
- 21% of Ottawa residents drink
alcohol more often than normal when their team is in the Stanley
Cup Playoffs.
- 16% of Montreal residents
drink alcohol more often than normal when their team is in the
Stanley Cup Playoffs.
- 16% of Toronto residents drink
alcohol more often than normal when their team is in the Stanley
Cup Playoffs.
- 14% of Edmonton residents
drink alcohol more often than normal when their team is in the
Stanley Cup Playoffs.
- 12% of Calgary residents drink
alcohol more often than normal when their team is in the Stanley
Cup Playoffs.
- 1 in 2 Canadians (50%) say their team competing in Game 7 of
the Stanley Cup Finals would be stressful
-
- More Toronto residents would
feel stressed with their team competing in Game 7 of the Stanley
Cup Finals (59%), than Montreal
residents (50%).
- 54% of Ottawa residents would
feel stressed with their team competing in Game 7 of the Stanley
Cup Finals.
- 53% of Calgary residents would
feel stressed with their team competing in Game 7 of the Stanley
Cup Finals.
- 52% of Edmonton residents
would feel stressed with their team competing in Game 7 of the
Stanley Cup Finals.
- 1 in 3 Canadians (33%) say watching their team in the
Stanley Cup Playoffs is stressful.
-
- 37% of Ottawa residents say
watching their team in the Stanley Cup Playoffs is stressful.
- 37% of Edmonton residents say
watching their team in the Stanley Cup Playoffs is stressful.
SOURCE StubHub