Long Island Iced Tea Corp. Increases Leadership Capability
April 27 2017 - 9:10AM
Marketwired
Virginia Morris appointed as Chief Sales & Marketing
OfficerPeter Dydensborg appointed as Vice President of Market
Development & Sales
HICKSVILLE, NY-(Marketwired - Apr 27, 2017) - Long Island Iced
Tea Corp. (NASDAQ: LTEA) (the "Company"), a growth-oriented company
focused on the non-alcoholic ready-to-drink ("NARTD") segment in
the beverage industry, today announced the appointment of Virginia
Morris as Chief Sales & Marketing Officer of the Company. Ms.
Morris brings with her over 20 years of experience managing and
growing iconic brands, consulting on retail/brand strategy, local
implementation and sales execution, business transformation and
national/private brand development.
As the Chief Sales & Marketing Officer, Ms. Morris will be
responsible for driving the growth agenda for the Company's entire
portfolio of brands. She will work closely with the Chief Executive
Officer, Philip Thomas, and oversee key sales and marketing
functions including brand management, channel strategy development
and execution, and product innovation.
Philip Thomas commented, "It is critical as a company that we
maintain our substantial growth trajectory and continue to execute
on our growth strategy. This requires leadership from a world class
sales and marketing executive - we feel Virginia exceeds these
requirements, and we are thrilled that she has chosen to take on
this new role in our company at this exciting stage of its
development."
"After being introduced to Phil and hearing about the recent
achievements of the Company, I gained an appreciation for the
significant market opportunity for the Long Island Iced Tea® brand
and am convinced it is a brand with high potential in the United
States and globally," Morris added. "Our portfolio of brands is
well positioned to capitalize on the growing better-for-you
consumer trends."
Ms. Morris previously spent eight years at Daymon Worldwide, a
global leader in consumables retailing and private label, where she
most recently was VP of Global Consumer and Innovation Strategy,
leading the creation of the organization's first Global Center of
Excellence. Ms. Morris also spent six years at Allied Domecq, a
global leader in spirits and wine, in leadership positions for the
Kahlua and Stolichnaya brands. She previously held other leadership
positions at Diageo and British American Tobacco. Ms. Morris
received a Master of Business Administration from Indiana
University and a bachelor's degree from Vanderbilt University.
Peter Dydensborg, who was the Company's first employee and an
early investor/shareholder and had been the Company's Chief
Operating Officer for the last 4 years, stated, "Virginia is the
ideal candidate with the right skill set to take this business to
the next level. I look forward to working with Virginia in my new
capacity as VP of Market Development & Sales."
About Long Island Iced Tea Corp.Headquartered in Long Island,
NY, Long Island Iced Tea Corp. operates in the non-alcohol
ready-to-drink segment of the beverage industry. The Company's
flagship brand 'The Original Long Island Brand Iced Tea®', together
with 'The Original Long Island Brand Lemonade™' are marketed as
premium beverages made with non-GMO ingredients. The company also
imports and markets 'ALO Juice®' a functional Aloe Vera based
beverage. The Company's portfolio of premium brands sits within the
'better-for-you' category of the beverage industry, and are offered
to consumers at an affordable price, reflecting the Company's
mission. Its beverages are sold primarily through a network of
regional chains and distributors primarily on the East Coast and
the Midwest of the United States, as well as Canada and Latin
America.
The Company's website is www.longislandicedtea.com.
Forward Looking Statements This press release includes
statements of the Company's expectations, intentions, plans and
beliefs that constitute "forward looking statements" within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934 and are intended to come
within the safe harbor protection provided by those sections. These
statements, which involve risks and uncertainties, relate to the
discussion of the Company's business strategies and its
expectations concerning future operations, margins, sales, new
products and brands, potential joint ventures, potential
acquisitions, expenses, profitability, liquidity and capital
resources and to analyses and other information that are based on
forecasts of future results and estimates of amounts not yet
determinable. These statements include any statement that does not
directly relate to a historical or current fact. You can also
identify these and other forward-looking statements by the use of
such words as "may," "will," "should," "expects," "intends,"
"plans," "anticipates," "believes," "thinks," "estimates," "seeks,"
"predicts," "could," "projects," "potential" and other similar
terms and phrases, including references to assumptions. These
forward looking statements are made based on expectations and
beliefs concerning future events affecting the Company and are
subject to uncertainties, risks and factors relating to its
operations and business environments, all of which are difficult to
predict and many of which are beyond its control, that could cause
its actual results to differ materially from those matters
expressed or implied by these forward looking statements. These
risks include its history of losses and expectation of further
losses, its ability to expand its operations in both new and
existing markets, its ability to develop or acquire new brands, its
relationships with distributors, the success of its marketing
activities, the effect of competition in its industry and economic
and political conditions generally, including the current economic
environment and markets. More information about these and other
factors are described in the reports the Company files with the
Securities and Exchange Commission, including but not limited to
the discussions contained under the caption "Risk Factors." When
considering these forward looking statements, you should keep in
mind the cautionary statements in this press release and the
reports the Company files with the Securities and Exchange
Commission. New risks and uncertainties arise from time to time,
and the Company cannot predict those events or how they may affect
it. The Company assumes no obligation to update any forward looking
statements after the date of this press release as a result of new
information, future events or developments, except as required by
the federal securities laws.
Contact InformationContacts:
For Investors
Phil Thomas
Long Island Iced Tea Corp.
1-855-542-2832
info@longislandteas.com