COMMERCE, Calif., April 26, 2017 /PRNewswire/ -- Smart & Final
Stores, Inc. (NYSE: SFS) – the neighborhood warehouse grocery store
– today announced it will transition the full line of Tradewinds
Spices & Seasonings under its signature First Street private
label brand, expanding its national brand equivalent or better tier
of products by more than 140 items. The transition comes as the
company aims to expand its First Street product portfolio, which
makes up 75 percent of Smart & Final's private label sales.
The First Street line of spices and seasonings carry the same
formula and quality, but are updated with a new First Street label
and packaging. Sold in Smart & Final, Smart & Final Extra!
and Cash & Carry Smart Foodservice stores, products will be
stocked as stores run out of individual Tradewinds items, with a
full First Street spices and seasonings product reset to be
completed in stores by mid-May.
"Since we introduced First Street, we have continued to see a
positive shift in consumer perception about the quality and value
of private label products," said Raymond
Swain, Vice President of Corporate Procurement, Smart &
Final. "We want to assure our customers that the consolidation of
Tradewinds to the First Street private label will not compromise
the taste and formula of the spices and seasonings. This is just
another way we continue to streamline our product inventory to
deliver our customers high-quality products at the right price," he
added.
Same Product, New Look
As part of the brand
transition, Smart & Final has introduced an updated First
Street logo that features a contemporary look and acknowledges the
company's 146-year history. The consolidation of Tradewinds to the
First Street brand will not impact the formula or quality of the
spices or seasonings. Customers will still enjoy the same product,
simply packaged in the updated First Street logo and labels. As
part of the re-brand, customers can participate in a special
sweepstakes for the opportunity to win a prize and donate to a
charity of their choice.
Smart Giving
Beginning April 26
through May 16, Smart & Final customers can participate
in a special sweepstakes for a chance to win and a chance to give
back to their communities – a nod to Smart & Final's First
Street, First Percent charitable donation program.
With the purchase of any First Street brand product, shoppers
will receive a code to enter to win a grand prize of $1,000 Smart & Final gift card and nominate
their favorite nonprofit to receive one of 15 $5,000 charitable donations. Additionally, there
will be 240 winners of a $100 Smart
& Final gift card.
The Smart & Final Charitable Foundation will select from the
charities nominated based on the company's focus on health and
wellness, education, hunger relief, and team sports and youth
development initiatives in the cities it serves. In total, the
company will award $25,000 to
customers and the Smart & Final Charitable Foundation will
donate $75,000 to nonprofit
organizations, for a total of $100,000 in prizes.
The History of First Street – Community First
Giving
back to local communities remains a priority at Smart & Final,
and is realized in several ways, including its First Street, First
Percent program. With the purchase of any First Street branded
item, Smart & Final donates the first percent of net profit to
the Smart & Final Charitable Foundation. The First Street
private label brand includes more than 2,000 products across most
categories throughout the store, including: grocery, frozen, dairy,
packaging and cleaning products – and now seasonings and spices.
"The First Street private label name was coined as a nod to the
days when every town had a grocery store on Main Street," said
Eleanor Hong, Chief Marketing &
Strategy Officer, Smart & Final. "However, Smart & Final
also wanted the name to reflect the company's commitment to putting
customers and community first. The combination of both ideas was
how the First Street name was born."
In addition to the flagship First Street private label brand,
Smart & Final sells a variety of diverse private label brands
including: Sun Harvest (natural and
organic), La Romanella (Mediterranean-inspired foods), Montecito (Hispanic foods), Ambiance (coffee)
and Simply Value (value offering).
About Smart & Final
Smart & Final Stores, Inc.
(NYSE: SFS), is a value-oriented food and everyday staples
retailer, headquartered in Commerce (near Los
Angeles), California. The
Company offers quality products in a variety of sizes, saving
household, nonprofit and business customers time and money. As of
January 1, 2017, the Company operated
305 grocery and foodservice stores under the "Smart & Final,"
"Smart & Final Extra!" and "Cash & Carry Smart Foodservice"
banners in California,
Oregon, Washington, Arizona, Nevada, and Idaho, with an additional 15 stores in
Northwestern Mexico operated
through a joint venture. In business for over 145 years, the
Company remains committed to giving back to local communities
through employee volunteer opportunities and Company donations to
local nonprofits.
Media Contact:
Marcus Moreno
Burson-Marsteller for Smart &
Final
(310) 309-6611
press@smartandfinal.com
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visit:http://www.prnewswire.com/news-releases/smart--final-gives-shoppers-a-chance-to-donate-to-nonprofits-of-their-choice-in-take-a-walk-down-first-street-sweepstakes-300445823.html
SOURCE Smart & Final Stores, Inc.