Nokia partners with Lucasfilm to deliver an immersive behind-the-scenes VR experience of Star Wars: The Last Jedi
April 24 2017 - 11:04AM
VR content created with OZO VR camera and software continues
multi-year technology agreement with The Walt Disney Company
24 April 2017
NAB Show, Las Vegas, NV, U.S. - Nokia today announced
its multi-year virtual reality (VR) technology agreement with The
Walt Disney Studios continues with new immersive experiences to
complement Lucasfilm's Star Wars: The Last Jedi, which arrives in
theaters this December.
"We're thrilled to partner with Lucasfilm and Disney to bring
the magic of immersive VR storytelling to one of the most exciting
and anticipated movie experiences of all time," said Brad
Rodrigues, interim president of Nokia Technologies. "OZO will
enable Star Wars fans around the world to be transported into the
incredible worlds depicted in the story, and truly feel the power
of The Force together."
The multi-year agreement between Nokia and The Walt Disney
Studios is designed to support the creation of VR experiences to
complement Disney's theatrical releases. Through the agreement,
Nokia is providing its OZO VR camera and software solutions to give
Disney marketers and filmmakers the tools they need to create the
most immersive, transformative VR content. Previous VR activations
included experiences for Pete's Dragon, Alice Through the Looking
Glass and The Jungle Book.
"We want nothing more than to share the Star Wars universe with
fans around the world, and fans tell us they love to have the
opportunity to learn more about the process of filmmaking," said
Brian Miller, Senior Vice President, Franchise Creative &
Strategy at Lucasfilm. "Utilizing the Nokia OZO to capture our
behind-the-scenes material allows viewers to be transported to
fantastical locations and virtually visit the incredible sets where
their favorite Star Wars scenes were captured."
More details on the VR content and availability for the Star
Wars: The Last Jedi VR activation will be announced at a future
date.
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Media Enquiries:Robert MorlinoNokia
TechnologiesPhone: +1-408-203-5906Email: robert.morlino@nokia.com
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