Latest Release Features New Capabilities in AI, VR, Motion
Graphics, Live Animation and Audio
Ahead of the National Association of Broadcasting (NAB)
conference, Adobe (Nasdaq:ADBE) today announced a major update for
video in Adobe Creative Cloud to help filmmakers and video
producers collaborate and streamline video workflows. The Creative
Cloud release, available today, delivers new features for graphics
and titling, animation, polishing audio and sharing assets; support
for the latest video formats, such as HDR, VR and 4K; new
integrations with Adobe Stock; and advanced artificial intelligence
capabilities powered by Adobe Sensei. Announced at Adobe Summit
2017, Adobe Experience Cloud also allows brands to deliver
connected video experiences across any screen at massive scale,
while analyzing performance and monetizing ads.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170419005502/en/
Technology advancements and exploding consumer demand for
impactful and personalized content require video producers to
create, deliver and monetize their video assets faster than ever
before. From the largest studio to next generation YouTubers, a
scalable, end-to-end solution is required to create, collaborate
and streamline video workflows with robust analytics and
advertising tools to optimize content and drive more value.
“I’ve been using all of the Adobe creative programs as part of
my visualization process since the early days in movies
including ‘The Aviator,’ ‘Avatar’ and ‘Hugo,’” said
Rob Legato, a three-time Academy Award winner and VFX supervisor
of “The Jungle Book.” “Over the years, technology has improved
steadily, largely due to Adobe’s groundbreaking innovations such as
Dynamic Link between Adobe Premiere Pro and After Effects, Cinema
4D integration with After Effects, and native workflows. I rely on
Creative Cloud to help me pre-visualize and freely experiment on
all my films, creating an opportunity to take our creative process
to the next level.”
“Our heritage is taking complex challenges and simplifying them
so you can concentrate on storytelling and professional, quality
work,” said Steven Warner, vice president of digital media at
Adobe. “The newest Creative Cloud video release integrates the
advanced science of Adobe Sensei to make common tasks faster and
easier. All video producers – whether they’re part of the major
media companies or up and coming YouTubers – can now bring their
creative vision to life without having to be motion graphics or
audio experts.”
Attendees at this year’s NAB can get a closer look at the newly
available features and hear from industry experts at the Adobe
booth (#SL4010, South Hall in the Las Vegas Convention Center) and
at over 140 partner booths from April 24–27.
New Capabilities Power Creativity From Start to
Finish
The new capabilities in Creative Cloud video tools include:
- Motion Graphics Templates now
bring the power of After Effects to Premiere Pro through easy to
use templates, allowing creators to add beautiful titles,
animations and lower thirds to their videos and create custom
motion graphics templates which can be shared via Creative Cloud
Libraries.
- Essential Sound Panel in
Premiere Pro lets users make audio mixes and sound improvements
that in the past would have required a dedicated session by an
audio engineer.
- Camera Shake Deblur in After
Effects rescues unusable footage by reducing motion blur that often
occurs with camera shake.
- Character Animator (beta)
continues to invent the future of live animation with new
technology that now animates multiple puppets created in Adobe
Photoshop CC or Adobe Illustrator CC, and embraces full body
animation with new walk cycles.
- Team Projects (beta) allows
Creative Cloud for teams or enterprise members to have a secure
cloud-first collaborative workflow with new support for
Dynamic Link and Adobe Media Encoder to streamline
collaboration.
- Ambisonic audio in Premiere Pro
expands on its best-in-class native support for VR with
positionally-aware audio for VR enabled platforms like YouTube and
Facebook.
- Hundreds of third-party
integrations including Apple Touch Bar support for MacBook Pro
and new Microsoft Surface Dial functionality in Premiere Pro with
shuttle control in the timeline as well as changing hot float and
text values.
Powered by Sensei
Leveraging Adobe Sensei, Adobe’s artificial intelligence and
machine learning framework, users can now automatically normalize
audio loudness across an entire timeline with a single click in
Premiere Pro or Audition. In Character Animator, Sensei applies
complex algorithms in real time to ensure a puppet’s lip synch is
perfect. Within Adobe Experience Cloud, a video recommendation
engine learns from hundreds of billions of online video consumption
points to surface for audiences the most relevant content.
Integration with Adobe Stock
Deeply integrated into Creative Cloud workflows, customers have
access to millions of Adobe Stock video assets, including 4K and
HD, and the ability to search and scrub through video directly in
the application. New to this release, editors looking to sell their
work can now effortlessly contribute to Adobe Stock through the
Destination Publish workflow inside Premiere Pro and Adobe Media
Encoder, and reach millions of creative buyers. Adobe's Destination
Publishing already supports the world’s top social video sites,
publishing to YouTube, Facebook, Twitter and Behance in one easy
step.
“I have been shooting, editing and uploading stock footage for
over a decade. The new ability to contribute to Adobe Stock
straight from Premiere Pro is an incredibly valuable tool that
makes uploading and selling stock much quicker and easier to do.
This new feature is a true game-changer for stock footage
producers,” said Robb Crocker, CEO of Funnelbox and author
of “Stock Footage Millionaire.”
Introducing Pond 5 for Adobe Stock
Additionally, Adobe today announced a partnership with Pond5
further expanding the video offering in Adobe Stock. Sourced from
an international community of artists across a mix of modern,
highly sought after content themes, such as lifestyle, recreation,
sports, cinematic and aerial footage, the addition of Pond5 video
library will give video producers and designers access to one of
the industry’s largest and fastest-growing collections – all
natively integrated into Creative Cloud applications. As part of
the Adobe partnership, Pond5’s contributors will also be able to
reach an even bigger market of creative buyers. (See blog post for
more details).
Integration with Adobe Experience Cloud
As the needs of video creators – from creative agencies to media
companies – change to reflect a data-driven future, Adobe
Experience Cloud benefits the entire video journey, from delivery,
to measurement and monetization across screens. Through Adobe’s TV
Media Management platform, media companies and broadcasters can
leverage analytics to give advertisers true audience-based
targeting and more accurate forecasting. Adobe Analytics Cloud
enables the measurement of performance video content published to
social media channels within Premiere Pro and ensures video ads are
targeted and forecasted with a high degree of accuracy.
Adobe Advertising Cloud bridges the gap between traditional TV
and digital video advertising, streamlining the ad planning and
buying process, enabling deeper collaboration with creative
agencies through dynamic creative optimization (DCO), and ensuring
maximum brand safety for video ads with the most third party
integrations in the industry.
Pricing and Availability
The new features for Adobe Creative Cloud announced at NAB are
now available with the latest version of CC 2017. The company is
offering Adobe Creative Cloud for U.S. $49.99 a month. For more
information, visit http://www.adobe.com/go/video. Multiple
subscription plans for Adobe Stock are available at
https://stock.adobe.com/plans.
Helpful Links
Learn more about Creative Cloud Video and StockAdobe
Creative Cloud Video “What’s New?” and DatasheetAdobe Creative
Cloud Video blogAdobe Stock blogNAB 2017 Video
PlaylistFacebook: Creative Cloud, Premiere
Pro, After Effects, CC Video & Audio, Adobe
StockTwitter: Creative Cloud, CC Video &
Audio, Premiere Pro, After Effects, Adobe
StockBlogs: Premiere Pro & Media Encoder, After
Effects, Audition, Character Animator, Adobe Stock
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170419005502/en/
AdobeMarissa Lee, 415-832-5378marlee@adobe.comorEdelmanDevon
Smiley, 302-463-9289devon.smiley@edelman.com
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