Want to Help Save the Environment? Drink Filtered Water!
April 19 2017 - 9:00AM
Business Wire
PUR Faucet Filters Combine Lead Reduction with
Award-Winning Design
Helen of Troy Limited (NASDAQ NM: HELE) -- According to National
Geographic, Americans buy more bottled water than any other nation,
adding 29 billion water bottles to the plastic-waste problem. An
in-home water filtration system from PUR Water Filtration is an
easy way to improve the quality of your drinking water and help
keep plastic bottle waste out of landfills, lakes, streams, and
oceans.
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An in-home water filtration system from
PUR Water Filtration is an easy way to improve the quality of your
drinking water and help keep plastic bottle waste out of landfills,
lakes, streams, and oceans. (Graphic: Business Wire)
In celebration of Earth Day, PUR, the number one selling brand
in lead filtration among filters certified to reduce lead,1
encourages consumers to switch from drinking bottled water to
filtered tap water. Featuring an award-winning, space-saving
horizontal design, PUR faucet filters are also certified to reduce
over 70 contaminants including 99% of lead, 96% of mercury and 92%
of certain pesticides - more than any other brand.2
“By using a water filtration system, you’re not only helping the
environment by reducing the disposal of plastic bottles in
landfills, but you are also helping yourself by ensuring the tap
water you’re drinking is cleaner, fresher and safer,” said Deb
Mudway, Marketing Vice President, Helen of Troy Health & Home,
owners of PUR. “We’re also proud of the fact that our faucet
filters recently received the 2017 Red Dot Award for outstanding
design and overall quality. That’s the ultimate in form and
function!”
PUR offers superior contaminant removal through its line of
superior faucet filtration products, which include the PUR
Ultimate, PUR Advanced and PUR Basic. The PUR Ultimate and PUR
Advanced systems feature PUR MineralClear® filters, which filter
water over natural minerals for a crisp, refreshing taste.
Emphasizing their passion towards sustainability, PUR filters
are fully recyclable through a partnership with TerraCycle, an
organization that provides free waste collection programs for hard
to recycle materials.
About PUR
Marketed by the Health and Home division of Helen of Troy
Limited (NASDAQ, NM: HELE), PUR® is a leading brand in the at-home
water filtration category for faucet water filters, water pitchers
and dispensers, replacement filters, and refrigerator filters.
MAXION® Filter Technology is PUR’s commitment to superior
filtration performance and innovation, by using activated carbon
and ion exchange, it is certified to reduce more contaminants than
any other brand. Certified by NSF International and the Water
Quality Association for their contamination reduction, PUR’s
filtration systems were the first to claim reduction of trace
levels of pharmaceuticals identified in U.S. tap water. PUR’s water
faucet filters are certified to reduce over 70 contaminants
including 99% of lead, 96% of mercury and 92% of certain pesticides
while their water filter pitchers and dispensers are certified to
reduce 96% of mercury and 95% of certain industrial pollutants.
For more information about PUR water filtration or PUR’s MAXION®
Filter Technology, visit PUR.com or Facebook.com/PUR. To learn
about the water quality where you live visit KnowYourWater.com.
About Helen of Troy
Limited
Helen of Troy Limited is a leading global consumer products
company offering creative solutions for its customers through a
strong portfolio of well-recognized and widely-trusted brands,
including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®,
PUR®, Febreze®; Revlon®, Pro Beauty Tools®, Sure®, Pert®,
Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®,
Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong
to Helen of Troy Limited (or its affiliates) and/or are used under
license from their respective licensors.
For more information about Helen of Troy, please visit
www.hotus.com.
1 Based on Nielsen sales data for the 52 weeks ending
4/17/17.
2 As of 4/17/17 NSF Certification comparison valid for faucet
mount and pour-through filters
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version on businesswire.com: http://www.businesswire.com/news/home/20170419005402/en/
Blue Chip Marketing WorldwideAmy
Ferraro847-418-8085aferraro@bluechipww.com
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