SHANGHAI, April 19, 2017 /PRNewswire/ -- For its
market launch in China, RECARO
Automotive Seating, a product group of Adient plc (NYSE: ADNT), is
positioning itself as a premium brand manufacturer of performance
seats for sporty luxury vehicles. As part of the Adient
presentation at Auto Shanghai 2017 (Hall 5.2, Booth 5BA001), the
company will be presenting tailor-made products for Chinese OEM
customers and for aftermarket applications in China.
"We're taking advantage of Auto Shanghai to introduce our
world-renowned brand to a wider audience in China," said Ingo
Fleischer, vice president of global specialty seating at
Adient. "We have therefore brought with us a very special brand
ambassador for our trade show guests to exclusively experience: a
real RECARO seat – and the chance to 'Feel Performance,' as we name
it – and, the incomparable experience of driving around a virtual
race track while seated in an authentic RECARO racing shell in our
simulator."
Power Performance
Specifically for the Chinese
aftermarket and in response to the growing demand for
sports-oriented automotive equipment, the two seats that RECARO
Automotive Seating will show at Auto Shanghai from its Power
Performance segment are:
- The 'China Edition' of the RECARO Sportster CS was conceived as
an aggressive sport seat for actual use in sports cars or
high-performance derivatives of volume-production vehicles. Its
innovative lightweight shell with its attractive lean design
ensures optimal comfort and body support thanks to pronounced side
bolsters and excellent shoulder support. The 'China Edition'
Sportster CS is distinguished by a unique styling with RECARO
needle, RECARO brand logo on headrest and backrest shell, combined
with decorative stitching in white that emphasize its dynamic
contours.
- The second Power Performance seat that RECARO Automotive
Seating will be showing is the RECARO SR-7 SK100, which is also
tailored for everyday use in sports cars or high-performance
derivatives of volume-production vehicles. Its firm, yet
comfortable, cushioning is coupled with pronounced side bolsters
and shoulder support for optimal hold.
Premium Performance
The RECARO brand values of
"Superior Quality," "Safety" and "Ingenious Design" will also be
conveyed by three sample seats that RECARO Automotive Seating is
presenting to OEM customers at Auto Shanghai. One concept seat has
been specially developed for the SUV premium performance segment,
which combines a sporty design approach and performance with
driving comfort. It provides an example of how the motorsport
tradition of RECARO Automotive Seating can also be experienced in
modern SUVs. This firm, yet comfortable, seat with its exclusive
leather upholstery, adjustable backrest side bolsters and a flat
seat cushion for easy entry is intended to look, feel and perform
as a sport seat for active lifestyles.
Luxury Power Performance
By showing two exclusive
concept seats from its Luxury Power Performance product segment,
RECARO Automotive Seating underscores its positioning in the
Chinese market as a premium brand for OEM customers. Both seats
offer an exclusive, sporty performance, outstanding comfort and
excellent ergonomics, and are designed for use in luxury high-end
sports cars.
In this segment, RECARO Automotive Seating employs only selected
premium materials, such as leather and perforated Alcantara.
Powered adjustment features, such as an extendable seat cushion,
adjustable side bolsters for maximum support, four-way adjustable
lumbar support and a climate control package ensure maximum
comfort.
The special requirements of autonomous driving in
China
The development of
autonomous driving is also changing the basic requirements of
vehicle interiors and seats. RECARO Automotive Seating is able to
approach this challenge from a uniquely strong position in terms of
the Chinese market.
"Especially in Chinese megacities and urban agglomerations,
meeting the demand for individual mobility will be focused on
electric solutions," said Fleischer. "With performance cars, you
have to sit deep and low in the car, which is also the case with
electric cars. Following the requirements of optimal economy of
space, our seats are developed with very low block dimensions. This
allows electrical battery packs to be installed on the car body
floor, without seats interfering with the roof."
RECARO Automotive Seating also fulfills the requirements for
very light, ultra-slim seats, which can contribute to electric
mobility in urban environments – while offering the highest level
of safety, modularity and design freedom.
About Recaro Automotive Seating
Recaro Automotive
Seating is a product group of Adient plc. At eight locations in
Germany, Poland, Slovakia, Japan, Mexico, and the USA, we design, manufacture, and market
complete seats representative of our core competencies design,
ergonomics, craftsmanship, robustness, lightweight construction,
and first-class workmanship, under the brand name Recaro. Recaro
Automotive Seating consists of two units: While Recaro Car Seating
offers passenger car seats for OEMs and the aftermarket, Recaro
Commercial Vehicle Seating focuses on commercial vehicle seats in
the OEM and aftermarket segments.
About Adient:
Adient is a global leader in automotive
seating. With 75,000 employees operating in 230
manufacturing/assembly plants in 33 countries worldwide, we produce
and deliver automotive seating for all vehicle classes and all
major OEMs. From complete seating systems to individual components,
our expertise spans every step of the automotive seat-making
process. Our integrated, in-house skills allow us to take our
products from research and design all the way to engineering and
manufacturing – and into more than 25 million vehicles every year.
For more information on Adient, please visit adient.com.
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SOURCE Adient plc