Michaels and Pinterest Partner to Bring Popular DIY Trends to Life
April 19 2017 - 7:00AM
Business Wire
Unveil First “Make It Kit” Collaboration,
Available For a Limited Time Starting April 20th
Michaels and Pinterest today announced a partnership to launch
Make It Kits, a unique kit which includes all the necessary
supplies to help anyone, from a beginner to a more experienced
crafter, make one of the most trending projects on Pinterest.
Exclusive to Michaels, the co-branded Make It Kits were
developed using Pinterest insights and trends, along with Michaels’
product expertise and e-commerce capabilities.
“Michaels is committed to making it easier, more accessible and
most importantly, more fun for people to make,” said Carrie Walsh,
senior vice president of marketing for Michaels. “Pinterest helps
people discover things they love, and our Make It Kit partnership
is a perfect way to bring that inspiration to life.”
Michaels, North America’s largest arts and crafts specialty
retailer, is collaborating with Pinterest, an app that helps you
discover and do things to design your life, to encourage people of
all skill levels to turn their ideas into personalized,
do-it-yourself crafts with their new Make It Kits. Inspired
by Pinterest insights, Make It Kits lets you turn your
online Pins into tangible projects.
The first Make It Kit: “Shibori for Your Home” features
Shibori style dyeing project, and contains everything needed to
complete the project, including Paper Pin cards with step-by-step
instructions, tea towels, dye, and materials for three different
dyeing techniques. Pinterest has seen over 1.7 billion home décor
Pins and more than 27 million people saving home décor content,
specifically, shibori style dye searches have increased 56% in the
past year, with Pinners saving 2.6 million ideas in 2016.
“People come to Pinterest looking for new ideas to try in their
daily lives, and we are thrilled to see that Michaels is
transforming popular Pinterest trends into projects to help people
turn inspiration to action,” said Alastair Cotterill, Global Head
of The Studio, Pinterest. “Partners like Michaels are an important
part of fulfilling our mission to help people discover and do what
they love.”
On April 20th, Michaels Rewards customers will have an
exclusive, member-only early access to purchase the new Make It
Kit: “Shibori for Your Home” via Promoted Pins and a special
email offer. Beginning April 21st, anyone will be able to buy the
Make It Kits on michaels.com, while supplies last. For more
information on this and other Michaels’ products, projects and
classes, visit www.michaels.com.
About The Michaels Companies, Inc.:
The Michaels Companies, Inc. is North America's largest
specialty provider of arts, crafts, framing, floral, wall décor,
and seasonal merchandise for the hobbyist and do-it-yourself home
decorator.
As of January 28, 2017, the Company owned and operated 1,367
stores in 49 states and Canada under the brands Michaels, Aaron
Brothers, and Pat Catan's. The Michaels Companies, Inc. also owns
Artistree, a manufacturer of high quality custom and specialty
framing merchandise, and Darice, a premier wholesale distributor in
the craft, gift and decor industry. The Michaels Companies, Inc.
produces a number of private brands including Recollections®,
Studio Decor™®, Bead Landing®, Creatology®, Ashland®, Celebrate
It®, ArtMinds®, Artist's Loft®, Craft Smart®, Loops & Threads®,
Make Market™, Foamies®, LockerLookz®, Imagin8®, and Sticky Sticks®.
Learn more about Michaels at www.michaels.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170419005442/en/
The Michaels Companies, Inc.Mallory Smith,
972-409-5244Mallory.smith@michaels.com
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