NEEDHAM, Mass., April 19, 2017 /PRNewswire/ -- TripAdvisor
today announced that it has crossed the 500 million reviews and
opinions milestone. The popular travel planning and booking site
and app now posts 290 pieces
of content every minute of every day. The phenomenal growth in
user-generated content has been fueled by travelers' desire to "pay
it forward" with insights and advice for millions of other global
users.
Most Reviewed Hotel, Restaurant and Attraction on
TripAdvisor
- Most reviewed tourist attraction in the world: The Basilica of
the Sagrada Familia in Barcelona,
Spain, has more than 104,000 traveler reviews
- Most reviewed hotel in the world: The Luxor Las Vegas in
Las Vegas, Nevada, has more than
28,000 traveler reviews
- Most reviewed restaurant in the world: Pasteis de Belem in Lisbon,
Portugal, has more than 25,000 traveler reviews
- Most reviewed tourist attraction in the U.S.: Central Park,
New York City, has more than
92,000 traveler reviews
- Most reviewed restaurant in the U.S.: Café Du Monde,
New Orleans, has more than 22,000
traveler reviews
"Since launching 17 years ago, TripAdvisor has revolutionized
the travel industry by creating an environment where consumers can
share honest opinions of their experiences and where businesses can
see the rewards of achieving consistently high standards of service
and value from the community," said Stephen Kaufer, chief executive officer and
co-founder, TripAdvisor. "Many savvy businesses report seeing
incremental increases in the ratings and rankings on TripAdvisor
when they engage with travelers by responding to reviews and using
the feedback to improve their customers' experience."
In 2014, Oxford Economics¹ quantified the economic impact and
added value generated for the travel industry by consumers using
TripAdvisor. The study showed that TripAdvisor reviews and other
content are not only heavily influencing much of the world's travel
activity, but are in fact the cause of some increase in travel
activity.
Oxford Economics found that reviews, in particular, play a very
important part in increasing travel activity by:
- Creating Transparency: Consumers are clear about the
positives and negatives of the hotels, restaurants or attractions
they're considering
- Building Trust: Consumers are confident that
TripAdvisor's content is reliable and trustworthy
- Growing Content Depth & Breadth: Travelers see an
enormous amount of aggregated information and reviews about
accommodations, restaurants and attractions all over the world
- Easing the Process of Searching & Booking: Travelers
can easily find and compare prices and make a booking
The more content contributed by TripAdvisor users, the better it
becomes at helping other users fulfill their dreams of finding
their ideal hotel, attraction or restaurant. In equal measure, the
more data reviewers contribute to the site, the better it becomes
at answering searches with the most relevant list of businesses.
What starts with a review, results in a cycle that generally leads
to one of the most important marketing opportunities for a business
that can result in more bookings and increased revenue.
Content Integrity Remains High
The integrity of
reviews and opinions remains high at TripAdvisor, where the company
uses cutting-edge technology and investigation methods to ensure
consumers continue to find reviews as accurate and helpful in
determining the quality of their total trip experience.
Over the last several years, multiple studies continue to
reflect that the overwhelming majority of travelers find
TripAdvisor's hotel and restaurant reviews accurate of the actual
experience.
For an in-depth look at TripAdvisor's methods, watch this
recently released film that illustrates how the company succeeds at
ensuring the quality of our content:
https://www.tripadvisor.com/TripAdvisorInsights/n2769/journey-tripadvisor-review
How a Business Benefits from TripAdvisor's Network
Effects
Reviews and photos benefit consumers because
they provide them with transparency, insight and a voice.
Businesses that choose to engage with this review content by
analyzing feedback, making the necessary improvements, focusing on
the positives and learning from the negatives, are usually rewarded
with greater customer satisfaction, better reviews, more visibility
and, ultimately, more bookings or reservations. This is what
TripAdvisor calls its Network
Effect of having a listing online within its community.
A property listing on TripAdvisor is the first page, or a
virtual store front, a potential customer sees when considering or
researching a business. Having clear contact details surrounded by
the best possible photos and embedded into well-managed reviews can
go a long way in delivering more bookings.
TripAdvisor offers an array of free tools and subscription-based
products to help properties take full advantage of the potential
the site offers. Business Advantage and TripAdvisor Premium for
Restaurants are two new subscription solutions for accommodations
and restaurants to help them attract and engage with potential
customers on the world's largest travel site. These products also
give owners access to in-depth analytics and enhanced reputation
management features.
To find out more, visit:
- Business Advantage for Hotels: Link
- TripAdvisor Premium for Restaurants: Link
About TripAdvisor
TripAdvisor® is the world's
largest travel site*, enabling travelers to unleash the potential
of every trip. TripAdvisor offers advice from millions of
travelers, with 500 million reviews and opinions covering 7 million
accommodations, restaurants and attractions, and a wide variety of
travel choices and planning features — checking more than 200
websites to help travelers find and book today's lowest hotel
prices. TripAdvisor branded sites make up the largest travel
community in the world, reaching 390 million average unique monthly
visitors** in 49 markets worldwide. TripAdvisor: Know better. Book
better. Go better.
TripAdvisor, Inc. (NASDAQ: TRIP), through its subsidiaries,
manages and operates websites under 23 other travel media
brands:
www.airfarewatchdog.com, www.bookingbuddy.com, www.citymaps.com,
www.cruisecritic.com, www.familyvacationcritic.com,
www.flipkey.com, www.thefork.com (including
www.lafourchette.com, www.eltenedor.com, www.iens.nl and
www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk,
www.holidaywatchdog.com, www.housetrip.com,
www.independenttraveler.com, www.jetsetter.com,
www.niumba.com, www.onetime.com, www.oyster.com,
www.seatguru.com, www.smartertravel.com,
www.tingo.com, www.travelpod.com, www.tripbod.com,
www.vacationhomerentals.com and www.viator.com.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide,
November 2016
**Source: TripAdvisor log files, Q3 2016
Notes to editors:
1 - Methodology: Study
commissioned by TripAdvisor and undertaken by Oxford Economics,
quantifying the economic impacts of TripAdvisor globally. A panel
dataset covering more than 100 countries for the years 2009 - 2014
was compiled to test the relationship between TripAdvisor metrics
and travel behavior. Extensive econometric testing proved that
TripAdvisor content is a causal factor in travel activity, in
addition to being positively correlated. Research conducted in
2015.
TRIP-G
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SOURCE TripAdvisor