LAS VEGAS, April 11, 2017 /CNW/ -- Allied Esports, the
world's leading network of esports venues, and Esports Arena
announced plans for a new dedicated esports venue to be developed
at Luxor Hotel and Casino. The new Esports Arena Las Vegas,
scheduled to open in early 2018, will become the first permanent
esports venue on The Strip and will be the center of Allied
Esports' growing global network of esports properties spanning
North America, Europe and China.
Esports Arena Las Vegas will combine the best of interactive
entertainment and Las Vegas
nightlife, and become the global epicenter for esports experiences.
With design and programming contributions from Allied Esports'
enterprises around the world, its North American arm Esports Arena
will take the lead in bringing the Las
Vegas concept to life. Naming rights opportunities for
Esports Arena Las Vegas are also being considered.
"We have very ambitious expansion plans over the next two years,
and when we realized that a location at Luxor was possible, we
jumped at the opportunity to develop our flagship here," said
Jud Hannigan, CEO of Allied Esports
International. "Just as Yankee Stadium, Madison Square Garden and Wembley Stadium are
considered their sports' most aspirational venues by players and
fans alike, Esports Arena Las Vegas will be the iconic destination
in esports and complement the city's incredible appeal, attracting
video gaming competitors and fans from around the world."
Esports Arena is working with Luxor and renowned design firm YWS
Design & Architecture to transform the space currently occupied
by a 30,000-square-foot nightclub into a multi-level arena complete
with a competition stage, LED video wall, telescopic seating, daily
gaming stations, a robust food and beverage offering, and
state-of-the-art streaming and television-quality production
studios. The arena will provide a ready-to-go championship
destination for tournaments, leagues and high stakes match-ups in a
setting designed to deliver an unparalleled fan experience.
Niklas Rytterstrom, general manager of Luxor, said, "Our company
is the leader in the entertainment industry and recognizes the
exciting growth in esports. With this partnership, we will
introduce a new experience to the market, once again elevating the
city's vast entertainment offerings."
The Esports Arena brand launched in Santa Ana, Calif. in 2015 with the opening of
North America's first dedicated
esports facility. Since then, the company has created both an
online and offline social and competitive gaming experience that
has attracted game developers, sponsors and hundreds of thousands
of players and fans from the many game communities to events in
Santa Ana, and reached millions of
viewers around the world with its live online broadcasts and
post-produced content. The first step in its North American
expansion was the announcement of Esports Arena Oakland last year,
which will be opening its doors in the coming months.
Tyler Endres, co-founder and COO
of Esports Arena, said, "Esports Arena Las Vegas will be the
ultimate esports environment that people from around the world will
strive to experience first-hand. The operation and programming will
be unique, as the rest of our locations are very much driven to
engage and support local communities, while here in Las Vegas we are developing an approach that
will also create excitement for the millions of visitors who come
to the city every year."
Esports Arena's expansion plans are focused on creating a
market-based ecosystem for the future of esports. The company is
planning to announce 10-15 Esports Arena locations in North America over the next few years and is
working to address some of the challenges that exist in esports
today, including a professional path for aspiring amateurs,
improving team-player relations, strengthening overall player
health and financial stability, and limiting barriers of entry for
sponsors.
For more information about Esports Arena Las Vegas and to view
the Esports Arena Las Vegas renderings, visit esportsarena.com,
follow @EsportsArena and like facebook.com/esportsarenausa.
About Allied Esports
Allied Esports is a joint venture
of some of the largest esports, mind sports, sports and
entertainment companies – Ourgame International (SEHK: 6899)
(owner of WPT Enterprises, Inc. and the World Poker Tour),
KongZhong (Nasdaq: KZ) and iRena (NEEQ: 834358). The company's
mission is to build a global competitive esports property designed
to connect players and fans via a network of connected arenas and
mobile esports trucks around the world which will serve as both
battlegrounds and content generation hubs. The Allied Esports
Property Network currently consists of Wangyu Esports in
Beijing, Esports Arena in
Santa Ana, Calif. and the Big
Betty mobile esports truck and studio in Europe with upcoming properties announced in
Shenzhen, China and Oakland, Calif and a mobile esports truck in
North America.
About Luxor Hotel and Casino
One of the most iconic
hotels on The Strip, the Luxor pyramid invites curiosity while its
interior rewards visitors with equal parts excitement, mystery and
intrigue. This 4,405-room resort features a wide variety of
entertainment including the newly reimagined Blue Man Group,
Criss Angel's MINDFREAK LIVE, the
provocative adult revue FANTASY, and the hilarious comedy of Carrot
Top. Luxor provides an unparalleled travel destination with
world-class exhibits including BODIES…The Exhibition and Titanic:
The Artifact Exhibition, a spa and salon, a wedding chapel, an
inviting pool complex and delectable restaurants. Luxor also is
connected to Mandalay Bay through The Shoppes at Mandalay Place – a
collection of boutiques and restaurants. Luxor is an indirect,
wholly owned subsidiary of MGM Resorts International (NYSE:
MGM). For more information and reservations, visit luxor.com,
call toll free at (877) 386-4658 or find us on Facebook and
Twitter.
About Esports Arena
Esports Arena is North America's premier esports venue,
community hub and production company. The first Esports Arena
launched in 2015 and is located in downtown Orange County, Calif. The company is
developing a facility in Oakland
and other major markets as well as Esports Arena Drive, the
company's mobile esports truck experience, which will be on the
road in North America in 2017.
Esports Arena's unique modular facility allows for
small-to-large-scale, expertly produced esports and entertainment
events. Esports Arena hosts daily video game competitions, produces
unique content, and rents space/equipment to the
esports/interactive entertainment industry.
Allied Esports Contact
Brian
Fisher – brian@esportsallied.com
Esports Arena Contact
Brittany
Rodriguez – brittany@esportsarena.com
MGM Resorts International Contact
Scott Ghertner –
sghertner@mgmresorts.com
702-692-6750
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SOURCE Allied Esports