- A home fire is reported in the U.S.
every 86 seconds and 33 percent of home fires are started by
children 6-9 years old1
- The Hartford brings Junior Fire
Marshal® program to the city and donates a total of $20,000 to the
school district and fire department
As part of the 70th anniversary of The Hartford’s Junior Fire
Marshal program, which is one of the country’s oldest
corporate-sponsored public education programs, The Hartford will
donate a combined total of $20,000 to the Greensboro public school
district and Greensboro fire department for fire safety
education.
The donation is part of a larger commitment the company made
last month when it released The Hartford's Home Fire Index, which
ranked Greensboro, N.C. No. 66 among the 100 U.S. cities with the
highest home fire risk. The Index is based on an analysis of the
U.S. Fire Administration’s National Fire Incident Reporting System
(NFIRS)2 and a survey conducted by The Hartford on fire safety and
prevention behaviors among the general population.
In addition to the monetary donations, the company will also
provide Junior Fire Marshal educational materials to all students
in kindergarten through third grade in the Greensboro public school
district. The Hartford Junior Fire Marshal classroom kit comes with
The Hartford’s signature red fire helmets, an educator and parent
guide and coloring posters designed to introduce fire safety
concepts to children.
“The Junior Fire Marshal program is part of The Hartford’s
ongoing commitment to help build safer communities,” said Debora
Raymond, spokesperson for The Hartford’s Junior Fire Marshal
program. “We are pleased to be able to bring this program to the
city of Greensboro and empower the next generation of children to
take an active role in reducing the fire risk in their homes.”
In Greensboro, lightning and cooking fires are the leading
causes of home fires according to The Hartford’s claims data.3
Fifty percent of home fires in Greensboro were caused by lightning
and 30 percent by electrical fires.
Many Greensboro residents engage in behaviors that can increase
the risk of a home fire according to The Hartford survey. Charging
a phone overnight is considered moderate risk, yet charging a phone
overnight on your bed, leaving your kitchen with the stove on, or
leaving a room with a candle burning are considered high risk. The
survey found:
- 43 percent admitted they had charged a
device (e.g., cell phone, tablet, laptop) in or on their bed
overnight in the past year – compared with 34 percent
nationally.
- 67 percent said that in the past year,
they have left the kitchen while cooking something on a stove,
compared with 58 percent nationally.
- 46 percent revealed that they have left
a room with a candle lit at least once over the past year –
compared with 37 percent nationally.
The Hartford to Host Junior Fire Marshal Day at Wiley
Elementary School
The Hartford will host a hands-on fire safety day for students
in grades kindergarten through third in partnership with the
Greensboro fire department and Wiley Elementary School. This
includes a simulated fire and smoke demonstration in The Hartford
Fire Safety House, an opportunity to meet local firefighters, tour
their fire truck and try on gear. The event will take place at
Wiley Elementary School on Tuesday, April 18 from 10 a.m. to 12
p.m. EDT.
The History of the Junior Fire Marshal Program
The Junior Fire Marshal program was started in 1947 by an
employee of The Hartford. Since the program’s inception, The
Hartford has deputized more than 110 million Junior Fire
Marshals.
The company’s signature red fire helmets have been displayed
proudly by generations of children who have learned the basics of
fire safety through this innovative and educational program. The
program teaches lifesaving lessons such as Stop, Drop and Roll, Go
Low in Smoke and Draw a Home Fire Escape Plan. These lessons, along
with other fun, engaging and educational activities, help parents
and teachers have meaningful and vital fire safety conversations
with children and students.
Over the years, celebrities such as Ron Howard, Dick Van Dyke,
Jack Benny, Jimmy Dean, Mr. Green Jeans and Captain Kangaroo, Carol
Channing, Red Skelton, Johnny Carson, Robert Young, Henry "the
Fonz" Winkler and Presidents John F. Kennedy and Ronald Reagan have
helped The Hartford recognize children who participated in the
Junior Fire Marshal program.
For more information about The Hartford’s Home Fire Index and
Junior Fire Marshal Program, visit www.thehartford.com/jfm.
1 According to the National Fire Protection Association
2 NFIRS is a voluntary reporting system run by the Federal
Emergency Management Agency based on data submitted by fire
departments from around the country. The data was standardized
based on population size and adjusted as needed to reflect the
voluntary nature of the data within the system.
3 Based on an analysis of The Hartford claims data in the city
of Greensboro between 2010 and 2016
About The Hartford Home Fire Index
The Hartford Home Fire Index is based on a study of the largest
U.S. cities with a minimum of 80,000 housing units as reported by
the 2010 U.S. Census. The Hartford calculated a rate of residential
fires using the number of residential structure fires from the 2014
National Fire Incident Reporting System (NFIRS) data, dividing by
2010 U.S. Census housing units. The Hartford also conducted a
survey on fire safety and prevention behaviors among the general
population in late 2016 and in early 2017. Survey respondents
(approximately 100 per city) were given a score based on adoption
of fire safety best practices. Standardized fire rates and survey
scores were averaged to produce a composite score for each
city.
About The Hartford
The Hartford is a leader in property and casualty insurance,
group benefits and mutual funds. With more than 200 years of
expertise, The Hartford is widely recognized for its service
excellence, sustainability practices, trust and integrity. More
information on the company and its financial performance is
available at https://www.thehartford.com. Follow us on Twitter
at www.twitter.com/TheHartford_PR.
The Hartford Financial Services Group, Inc., (NYSE: HIG)
operates through its subsidiaries under the brand name, The
Hartford, and is headquartered in Hartford, Conn. For additional
details, please read The Hartford’s legal notice.
HIG-C
Some of the statements in this release may be considered
forward-looking statements as defined in the Private Securities
Litigation Reform Act of 1995. We caution investors that these
forward-looking statements are not guarantees of future
performance, and actual results may differ materially. Investors
should consider the important risks and uncertainties that may
cause actual results to differ. These important risks and
uncertainties include those discussed in our 2016 Annual Report on
Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the
other filings we make with the Securities and Exchange Commission.
We assume no obligation to update this release, which speaks as of
the date issued.
From time to time, The Hartford may use its website to
disseminate material company information. Financial and other
important information regarding The Hartford is routinely
accessible through and posted on our website at
https://ir.thehartford.com. In addition, you may automatically
receive email alerts and other information about The Hartford when
you enroll your email address by visiting the “Email Alerts”
section at https://ir.thehartford.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170410005710/en/
The HartfordDebora Raymond,
860-547-4611debora.raymond@thehartford.comorLeon Davis,
860-547-8668leon.davis@thehartford.com
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