ChannelAdvisor Launches its Next-Generation E-Commerce Platform in Latest Release
March 21 2017 - 4:15PM
Business Wire
Company Adds Multiple New Capabilities to Help
Brands and Retailers Optimize Product Content, Sell First Party,
Price Competitively, Streamline Drop Shipments and Connect to a
Fulfillment Network
ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of
cloud-based e-commerce solutions that enable retailers and branded
manufacturers to increase global sales, today announced significant
enhancements and additions to its platform. The theme of the
release - Strong Brands. Strong Retailers. Connected E-Commerce -
brings innovative new features, machine learning and enhanced
analytics to retailers and branded manufacturers. Notably,
ChannelAdvisor now supports merchants partnering with Amazon,
Jet.com and Overstock in a wholesale or drop ship capacity.
“This release marks one of the most exciting platform
enhancements to date,” said David Spitz, ChannelAdvisor CEO. “We
have unveiled new functionality that will support first-party and
drop shipping, creating a seamless, efficient experience for brands
and retailers no matter how they are selling on marketplaces. Our
product teams have been working in overdrive to deliver this
functionality and much more, and I’m thrilled with the progress and
the value it can bring our customers.”
ChannelAdvisor’s expanded product suite focuses on ways
retailers and branded manufacturers can optimize for shopper
product searches, predict consumer needs and promote relevant
products. Specifically, ChannelAdvisor announced its Product
Content Optimization (PCO) technology, which offers support for
first party (1P) content management, as well as optimization and
syndication of valuable product data across multiple retailers, ad
networks, and other destinations. ChannelAdvisor offers support for
content management, optimization and delivery to help customize
product content for optimal performance on channels such as Google,
Facebook, Amazon, and Instagram.
Also in the release, the new ChannelAdvisor Fulfillment Network
helps sellers streamline their fulfillment process through a
shipping carrier integration supporting Amazon Seller Fulfilled
Prime, FedEx, UPS and USPS. In addition to native integrations
already available, the ChannelAdvisor Fulfillment Network also
offers access to dozens of third party logistics providers, freight
forwarders, and software solutions.
With this new release, ChannelAdvisor now supports over 90
marketplaces around the world. The company recently added support
for Tanga, Overstock, VoyageOne, Pricefalls and Tophatter.
Included in the release are tools and services that can help
retailers and branded manufacturers improve operations and connect
to customers.
Optimize Operations Through Actionable Intelligence:
- Algorithmic Repricer for eBay is
the newest addition to ChannelAdvisor’s suite of repricing tools,
including Algorithmic Repricers for Walmart, Jet, and Amazon. The
Algorithmic Repricer for eBay offers sellers an opportunity to gain
a competitive advantage. The Repricer is designed to help sellers
stay competitive by improving the chance of winning top placement
while maximizing margin through machine learning and real-time
analytics.
- Competition Environment Dashboard
for Amazon offers sellers a way to understand their
competition, landscape trends and where they may encounter risks,
then provides recommended actions.
- Wholesale Orders -
ChannelAdvisor now supports purchase orders for wholesale, also
known as first party. This functionality can help brands streamline
the process of POs with retailers.
- Access ChannelAdvisor enables
sellers to further diversify their business and reach new potential
customers to help grow revenue through access to new marketplaces
like TopHatter, Fruugo, and Pricefalls.
Connect to More Customers:
- Facebook Ad Technology.
ChannelAdvisor has been granted official status as a Facebook
Marketing Partner, with a specialty in ad technology. The Facebook
Marketing Partner program recognizes companies who add significant
value to the Facebook advertiser ecosystem through cutting edge
innovation and service excellence. Partners are vetted for
capability and expertise, as well as for a solid track record of
success. This expertise helps advertisers find potential customers
through audience targeting.
- Local Inventory Ads for Google -
ChannelAdvisor has announced full support for local inventory ads
for Google. “Google local inventory ads help bridge the gap between
mobile consumers looking for products and the stores carrying the
product nearby,” said Link Walls, vice president of product
management, digital marketing. “By offering full support to manage
these ads, we can help retailers with a brick and mortar presence
connect with online shoppers.”
- Marketing Services for Amazon.
ChannelAdvisor now offers support for Marketing Services for
Amazon, specializing in sponsored products, headline search and
product display ads. These ads are increasingly critical for brands
to maintain visibility on Amazon.
Grow Sales Through New Channels
- Drop ship provides a central
location and management of drop ship orders, with no third party
necessary. Vendors can utilize a drop ship model to reach new
consumers through new channels with large retailers like Amazon,
Jet and Overstock. With ChannelAdvisor’s drop ship platform
capabilities, vendors can streamline the order fulfillment process
to help ensure that customers have a consistent and positive
experience with retailers selling their products.
- Vendor Services for Amazon is
used by brands and retailers to directly sell first party on
Amazon. ChannelAdvisor’s Product Content Optimization functionality
will transform, validate and deliver the necessary product data to
Amazon. The technology helps streamline the process, and coupled
with our Managed Services experts, provides strategic guidance and
improves execution of the program to meet goals and
objectives.
To learn more about ChannelAdvisor’s expanded product release,
register to attend our webinar on April 5 at 8am PDT, 11am EDT |
4pm BST. During the webinar, Amy Lubell, director of product
marketing and Jonathan Laverentz, product marketing manager for
brands, ChannelAdvisor, will provide an in-depth look at the newest
tools, insights and functionality included in this year’s product
launch.
About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based
e-commerce solutions that enable retailers and branded
manufacturers to integrate, manage and optimize their merchandise
sales across hundreds of online channels including Amazon, eBay,
Facebook, Google, Walmart and more. Through automation, analytics
and optimization, ChannelAdvisor customers can leverage a single
inventory feed to more efficiently list and advertise products
online, and connect with shoppers to increase sales. Billions of
dollars in merchandise value are driven through ChannelAdvisor’s
platform every year, and thousands of customers use
ChannelAdvisor’s solutions to help grow their businesses. For more
information, visit www.channeladvisor.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170321006475/en/
ChannelAdvisor CorporationCaroline Riddle,
919-439-8026caroline.riddle@channeladvisor.com
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