Planters Invites Coach Jim Harbaugh to “Shout For Nuts” in New Campaign
March 21 2017 - 8:30AM
Business Wire
New campaign features Americans shouting
about their love of Planters snack nuts, including Mixed Nuts and
Cashews, to satisfy cravings.
Today, Planters is launching “Shout For Nuts,” a new campaign
that invites Americans to shout loud about their love of craveable,
delicious, fresh-roasted Planters mixed nuts, cashews and
peanuts.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170321005377/en/
Jim Harbaugh and Mr. Peanut participate
in Planters 'Shout For Nuts' at Westfield Culver City. (Photo by
Michael Kovac/Getty Images for Planters)
To kick things off, Planters invited one of the best shouters
they know, Coach Jim Harbaugh, to shout about his love of Planters
snack nuts alongside consumers at a “Shout For Nuts” vending
machine in Los Angeles.
The “Shout For Nuts” vending machine, featured in the campaign
videos, is modelled to look like a life-size can of nuts and
dispenses Planters nuts when people shout about their love of nuts
into its decibel-measuring panel. The louder consumers shout,
whether “I love nuts” or “I love mixed nuts” or “I love Planters,”
the more nuts it dispenses.
“Coach Jim Harbaugh is a longstanding fan of Planters and Mr.
Peanut, so we thought he was a perfect partner to help encourage
other nut fanatics to shout their love for nuts,” said Camille
Vareille, Head of Brand Building for Planters. “Plus, he’s known
for shouting on the sidelines, so we know just how loud he can
get.”
Fans can view a video of Harbaugh’s “Shout For Nuts” experience
on YouTube.
“I’ve been a fan of Planters nuts for years so I was very
excited when I heard that all I have to do is shout for nuts –
something I’m already very good at,” said university football coach
Jim Harbaugh. “The louder I shout, the more nuts I get. Sounds like
a pretty good deal to me.”
Planters, a brand known for satisfying salty cravings, created
this program to address how cravings, however big or small, make
consumers feel. When you crave delicious, fresh-roasted nuts,
sometimes you want to shout it loud.
The “Shout For Nuts” campaign will be brought to life across
online video and social media. Consumers that want to “Shout For
Nuts” can also be on the lookout for the Planters NUTmobile as it
travels across America. To find out when it’s in your city, visit
http://www.planters.com/nutmobile.
For more information on Planters, visit http://www.planters.com
or find @MrPeanut on Twitter or on Facebook (MrPeanut).
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the
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The Kraft Heinz Company provides high quality, great taste and
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or on the go. The Company’s iconic brands include Kraft, Heinz,
ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
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Kraft HeinzLynne Galia,
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