Accenture to Help Kimberly-Clark Latin America Operations Maximise Growth with Improved Trade Promotion Management & Forecast...
March 20 2017 - 7:57AM
Business Wire
Accenture (NYSE:ACN) has been selected by Kimberly-Clark Latin
America Operations (LAO) to help the leading consumer goods company
increase profitable growth through effective trade promotion
management.
Accenture will develop a trade promotion management (TPM)
template based on Accenture’s Trade Promotion Management platform
to help improve trade spend effectiveness for the business in Latin
American markets. Accenture will help Kimberly-Clark LAO deploy the
new TPM template across Latin America to standardize its sales
planning and execution in the region.
As part of the program, Accenture is also providing
Kimberly-Clark LAO with statistical modelling services designed to
improve the accuracy of its forecasting and prediction of
promotional activities. This will help enable Kimberly-Clark
to accurately measure its impact on promotions and obtain a precise
picture of the return on investment of their promoted products
across its distribution network.
“We are delighted to work with Kimberly-Clark LAO, which is
addressing the entire Latin American market with one common
business process and solution, as opposed to single-country
deployments,” said Alex Kushnir, managing director in Accenture’s
Consumer Goods and Services practice. “Kimberly-Clark LAO is
focused on improving consumer relevance and retailer collaboration.
By deploying Accenture Trade Promotion Management solution
Kimberly-Clark LAO has access to a full set of services and assets
to support its entire TPM needs in Latin America. Furthermore,
it can use the template to support international expansion.”
This new project builds on the work that Accenture has carried
out with Kimberly-Clark in China, where Accenture implemented the
Accenture TPM platform to help successfully expand Kimberly-Clark
footprint in that region.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With more than 394,000
people serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
About Kimberly-Clark Corporation
Kimberly-Clark Corp. and its well-known global brands are an
indispensable part of life for people in more than 175
countries.
With more than 144 years of innovation, Kimberly-Clark and its
well-known global brands are an indispensable part of life for
people in more than 175 countries. Every day, nearly a quarter of
the world’s population trust K-C’s brands and the solutions they
provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, HUGGIES, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds No. 1 or No. 2 share positions in 80
countries.
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AccentureCaroline Douglas, + 353 87 680
0074caroline.douglas@accenture.com
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