Time Inc.’s REAL SIMPLE Brand Launches Real Simple Clean Product Line
March 17 2017 - 2:47PM
Business Wire
Innovative Cleaning Solutions to Be Produced
by Lab Clean, Inc
Time Inc.’s REAL SIMPLE, the everyday essential for today’s
time-pressured woman, today announced the launch of its new
cleaning product line, Real Simple Clean. The products are made
from eco-responsible ingredients, feature recyclable packaging and
are cruelty free. Lab Clean, Inc, a manufacturer and distributor of
eco-responsible home and automotive care products, is producing the
line.
At launch, the line includes twelve cleaning products including
washing machine cleaner, leather furniture cleaner and conditioner,
glass and surface cleaner, hand soap and other eco-responsible
solutions. The products feature essential oils ranging from Fresh
Citrus and Eucalyptus to Lavender and Rosemary Mint.
“As we continue to evolve and expand REAL SIMPLE, the new Real
Simple Clean line is another way we make women's lives easier.
Consumers are increasingly demanding products that work but are
still safe for families and pets, and we developed this formula to
meet those needs,” said Leslie Yazel, Editor-in-Chief, REAL SIMPLE.
“We bond with our consumers around organization and cleaning, but
also around simple, elevated design—and the subtle, pretty
packaging is another reason I love Real Simple Clean."
To buy Real Simple Clean products, visit
RealSimpleClean.com.
ABOUT REAL SIMPLE
REAL SIMPLE (www.realsimple.com) is the everyday essential for
today’s time-pressured woman, providing inspiring ideas and
practical solutions to help her simplify, streamline,
and beautifully curate her life. Throughout its 15 year
history, REAL SIMPLE has been a leader in understanding the modern
woman, creating a community in which women can connect and share
their ideas. With a monthly print magazine, robust website, tablet
editions, mobile apps, licensed products, books, and a strong
social media presence, REAL SIMPLE enjoys an unduplicated monthly
audience of 12.6 million. REAL SIMPLE is part of Time Inc., one of
the largest media companies in the world.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading content company that
engages over 150 million consumers every month through our
portfolio of premium brands across platforms. By combining our
distinctive content with our proprietary data and people-based
targeting, we offer highly differentiated end-to-end solutions to
marketers across the multimedia landscape. Our influential
brands include People, Time, Fortune, Sports Illustrated, InStyle,
Real Simple and Southern Living, as well approximately 50 diverse
titles in the United Kingdom. Time Inc. has been
extending the power of our brands through various acquisitions
and investments, including Viant, an advertising technology
firm with a specialized people-based marketing platform; The
Foundry, Time Inc.’s creative lab and content studio; and
the People Entertainment Weekly Network (PEN). The
company is also home to celebrated events, such as the Time 100,
Fortune Most Powerful Women, People’s Sexiest Man Alive,
Sports Illustrated’s Sportsperson of the Year, the Essence Festival
and the Food & Wine Classic in Aspen.
ABOUT LAB CLEAN, INC
Lab-Clean Inc. (lab-clean.com) is a laboratory, manufacturer and
distributor of eco-responsible home and automotive care products,
based in Los Alamitos, California. Established in 2005 with the
goal of formulating the best possible products with the lowest
possible impact on the environment, they now provide
planet-conscious cleaning solutions to scores of retail labels, and
their own family of brands including Bayes Cleaners and TV
environmentalist and actor Ed Begley Jr’s line of
eco-cleaners, Begley’s Best.
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Time Inc.Emma Byrd, 212-522-5831emma.byrd@timeinc.com
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