Modelo® Launches All New Single-Serve Chelada: Modelo Chelada Tamarindo Picante™
March 14 2017 - 10:37AM
Casa Modelo today announces the launch of its newest ready-to-serve
chelada, Modelo Chelada Tamarindo Picante. The second chelada
flavor to join the Casa Modelo portfolio, Modelo Chelada Tamarindo
Picante celebrates traditional Mexican ingredients – chipotle
peppers and tamarind – to offer fans of Modelo a spicy yet sweet
taste profile that embraces one of the most popular and growing
flavor trends: the desire for unique, authentic flavor
combinations. Casa Modelo is also home to America’s fastest-growing
beer, Modelo EspecialI.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/2c6ed705-a43d-40ee-92df-2905d44b839e
“We’re thrilled to introduce Modelo Chelada Tamarindo Picante
into the Casa Modelo family,” said Ann Legan, vice president of
marketing for Casa Modelo at Constellation Brands. “The sweet
flavor of tamarind, combined with the spice of chipotle peppers,
delivers a well-balanced taste that honors Modelo’s Mexican roots
and provides consumers with a truly unique flavor profile unlike
any other chelada beverage offering currently available.”
The innovative new Modelo Chelada Tamarindo Picante is a blend
of beer, tomato, salt and lime, along with tamarind and chipotle
peppers. The result is a ready-to-serve “cerveza preparada” with a
spicy yet refreshingly sweet taste.
Modelo Chelada Tamarindo Picante is produced with an ABV of
3.3%, and is now available at convenience stores nationwide for a
suggested price of $2.99 for a 24 oz. can.
Last year, the overall chelada category grew seven percentII,
with Modelo’s original chelada offering, Modelo Chelada Especial™,
accounting for more than 90 percentII of that growth and
experiencing 26 percentIII growth itself. The addition of
Modelo Chelada Tamarindo Picante to the Casa Modelo portfolio
provides consumers with yet another unique and innovative
single-serve chelada flavor to enjoy.
For more information about this release or any other item in the
Casa Modelo portfolio, or to find Modelo Chelada Tamarindo Picante
at a store nearest you, please visit www.ModeloUSA.com or
follow the brand on Facebook, Instagram and Twitter.
About Casa Modelo®
Born in 1925 in the small town of Tacuba, Mexico, Modelo has
been brewing distinctive high quality beer ever since, including
Modelo Especial®, Modelo Negra™, Modelo Chelada Especial™ and most
recently, Modelo Chelada Tamarindo Picante™. Modelo Especial is a
golden, full-flavored Pilsner-style Lager with a clean, crisp
finish whose original recipe was first brewed under the vision to
create a 'model' beer. As the #2 imported beer in the U.S., more
than 83MM cases of Modelo Especial were sold in 2016. Modelo Negra
is a Munich Dunkel-style Lager brewed with slow-roasted caramel
malts for a rich, smooth taste. The medium-body and unique flavor
profile of Modelo Negra lends itself perfectly to pair well with
food. Modelo Chelada Especial is a michelada-style beer made with
the refreshing flavors of tomato, salt and lime. Made with
authentic ingredients, Modelo Chelada Especial delivers the real
michelada experience in a ready-to-drink package. In 2017, a new
flavor was introduced, Modelo Chelada Tamarindo Picante, a
tomato-based michelada-style beer with the unique and authentic
flavor combination of sweet tamarind and spicy chipotle peppers.
The Modelo family of beers are exclusively brewed, imported and
marketed for the U.S. by Constellations Brands.
About Constellation Brands
Constellation Brands (NYSE:STZ) and (NYSE:STZ.B), a Fortune 500®
company, is a leading international producer and marketer of beer,
wine and spirits with operations in the U.S., Mexico, Canada, New
Zealand and Italy. Constellation is the No. 3 beer company in the
U.S. with high-end, iconic imported brands such as Corona Extra,
Corona Light, Modelo Especial, Modelo Negra and Pacifico. The
company's beer portfolio also includes Ballast Point, one of the
most awarded craft brewers in the U.S. In addition, Constellation
is the world's leader in premium wine, selling great brands that
people love, including Robert Mondavi, Clos du Bois, Kim Crawford,
Meiomi, Mark West, Franciscan Estate, Ruffino and The Prisoner. The
company's premium spirits brands include SVEDKA Vodka, Casa Noble
Tequila, and High West Whiskey.
Based in Victor, N.Y., the company believes that industry
leadership involves a commitment to brand building, our trade
partners, the environment, our investors and to consumers around
the world who choose our products when celebrating big moments or
enjoying quiet ones. Founded in 1945, Constellation has grown to
become a significant player in the beverage alcohol industry with
more than 100 brands in its portfolio, about 40 facilities and
approximately 8,000 talented employees. We express our company
vision: to elevate life with every glass raised. To learn more,
visit www.cbrands.com.
____________________I BMI Beer Category Shipment Data Jan
2014 – Dec 2016II Information Resources,
Inc.III California Beer and Beverage Distributors
Media Contacts:
Jennifer Dohm
Constellation Brands
(312) 873-9979
jennifer.dohm@cbrands.com
Sarah Messenger
MULTIPLY
(202) 292-4563
Constellation@wearemultip.ly
Constellation Brands (NYSE:STZ)
Historical Stock Chart
From Aug 2024 to Sep 2024
Constellation Brands (NYSE:STZ)
Historical Stock Chart
From Sep 2023 to Sep 2024