Global Leader in Performance Footwear Announces
Extension as Title Sponsor of the Skechers Performance Los Angeles
Marathon
Skechers Performance™, a division of SKECHERS USA, Inc.
(NYSE:SKX), and Conqur Endurance Group, the organizer of the
Skechers Performance Los Angeles Marathon, are pleased to announce
a multi-year partnership extension of Skechers Performance’s title
sponsorship of the Los Angeles Marathon. Last year marked the
inaugural year of Skechers Performance’s title sponsorship.
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View the full release here:
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The limited edition, Skechers GOrun Forza
2. Part of the 2017 Skechers Performance Los Angeles Marathon
Official Race Merchandise. (Photo: Business Wire)
As the title sponsor, Skechers Performance – a Los Angeles-based
company – will continue integrated marketing and communications
programming to increase the footwear and apparel company’s
visibility in the months leading up to and during race weekend, as
well as amplify the brand along the course. Skechers Performance
will also continue to maintain a strong footprint at the Health
& Fitness EXPO, located at the Los Angeles Convention Center,
taking place Friday, March 17th and Saturday, March 18th. The
expanded booth space will allow Skechers Performance to display
award-winning footwear styles as well as increase apparel and
accessory offerings.
“We are proud to remain the title sponsor of the Los Angeles
Marathon, especially since it is our local race and held in this
incredible city, where we started Skechers back in 1992,” said
Michael Greenberg, president, Skechers USA, Inc. “This year we are
celebrating our 25-year milestone as an award-winning, global
company headquartered in L.A., and being the title sponsor is one
exciting example demonstrating the growth and success of the
Company over the years.”
“As a global footwear brand with an ever-expanding reach,
Skechers Performance is an ideal partner and we are equally
thrilled to have them extend their title sponsorship with us,” said
Tracey Russell, Chief Executive of Conqur Endurance Group.
“Skechers Performance has shown a deep commitment to the
participant experience through unmatched runner engagement,
customized award-winning products and globally-integrated marketing
and communications initiatives. The company’s reach and marketing
acumen have been a tremendous support as we continue to increase
our promotional activities worldwide.”
“Extending our partnership as the title sponsor of the Los
Angeles Marathon demonstrates our dedication to the Los Angeles
community and runners of all levels, from beginners in the sport to
elite athletes such as those we sponsor,” said Rick Higgins, SVP,
Merchandising/Marketing, Skechers Performance. “Our inaugural year
was extremely rewarding and we continue to build on the success as
we introduce new programs such as GORUNLA. We look forward to
continuing to inspire race participants from around the world to
meet and exceed their goals year-after-year.”
Excitement leading up to the race is mounting as Skechers
Performance gears up to host over 60 runners from 35 countries as
part of the brand’s 2017 GORUNLA campaign—a global marketing
initiative that offers Skechers’ international partners the
opportunity to partake in the marathon with a VIP experience.
Additionally, the Company is proud to welcome back Skechers
Performance elite athlete and the 2016 Skechers Performance Los
Angeles Marathon defending champion—Weldon Kirui. Kirui won last
year’s race with a time of 2:13:07 and broke the tape wearing the
Skechers GOmeb Speed 3 – 2016™ shoes. The field for the 2017 race
will also include Skechers Performance elite athletes Jose Madera,
who placed seventh at last year’s race, Olympian Kavita Tungar, and
American long-distance runner, Heather Lieburg.
The Skechers Performance Los Angeles Marathon will take place on
Sunday, March 19, 2017. Registration is open and will remain open
until March 15th. For more information and to register, visit
www.lamarathon.com.
To learn more about Skechers Performance visit
www.GOSkechers.com or follow on Facebook
(facebook.com/SkechersPerformance), Twitter
(twitter.com/skechersGO) and Instagram
(instagram.com/skechersperformance).
For more information and interview opportunities please contact
Jolene Abbott at 310.318.3100, x4839, jolenea@skechers.com or Molly
Biddiscombe at 212.796.9826, molly.biddiscombe@ketchum.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc., based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. SKECHERS footwear is available in the United States
and over 160 countries and territories worldwide via department and
specialty stores, more than 2,012 SKECHERS Company-owned and
third-party-owned retail stores, and the Company’s e-commerce
websites. The Company manages its international business through a
network of global distributors, joint venture partners in Asia and
the Middle East, and wholly-owned subsidiaries in Canada, Japan,
throughout Europe and Latin America. For more information, please
visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion and opening of new stores, and advertising
and marketing initiatives. Forward-looking statements can be
identified by the use of forward-looking language such as
“believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,”
“may,” “might,” or any variations of such words with similar
meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include international
economic, political and market conditions including the uncertainty
of sustained recovery in Europe; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in the Company’s annual report on Form 10-K for the year ended
December 31, 2016. The risks included here are not exhaustive. The
Company operates in a very competitive and rapidly changing
environment. New risks emerge from time to time and the companies
cannot predict all such risk factors, nor can the companies assess
the impact of all such risk factors on their respective businesses
or the extent to which any factor, or combination of factors, may
cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on
forward-looking statements as a prediction of actual results.
Moreover, reported results should not be considered an indication
of future performance.
About Conqur Endurance
Group
Conqur Endurance Group, a subsidiary of McCourt LP, creates
world-class experiences that ignite passion in athletes and connect
communities through the transformative power of sport. The Skechers
Performance Los Angeles Marathon is among the largest marathons in
the country with more than 24,000 participants, thousands of
volunteers and hundreds of thousands of spectators. The “Stadium to
the Sea” course, starting at Dodger Stadium and finishing near the
Santa Monica Pier, is one of the most scenic in the world, taking
runners on a tour of Los Angeles past every major landmark. In
addition to the marquee event, Conqur Endurance Group produces the
Santa Monica Classic 5K/10K, the LA BIG 5K and recently added the
Pasadena Half Marathon & 5K at the Rose Bowl. For more
information, please visit www.goconqur.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170314005387/en/
SKECHERS USA, Inc.Jolene Abbott310.318.3100
x4839jolenea@skechers.comorMolly
Biddiscombe212.796.9826Molly.biddiscombe@ketchum.com
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