LINCOLNSHIRE, Ill.,
March 6, 2017 /PRNewswire/
-- Zebra Technologies Corporation (NASDAQ: ZBRA), a global
leader in providing solutions and services that give enterprises
real-time visibility into their operations, today revealed the
results of the 2017 Retail Vision Study. This body of research
analyzes the technology trends shaping the future of the global
retail industry and enhancing the shopping experience. The study
revealed that nearly 70 percent of retail decision makers surveyed
are ready to make changes to adopt the Internet of Things (IoT),
and 65 percent plan to invest in automation technologies for
inventory management and planogram compliance by 2021.
KEY FACTS
- The continued rise of online shopping will challenge retailers
to provide unprecedented levels of convenience to help drive
customer loyalty. By 2021, 65 percent of retailers plan to explore
innovative delivery services, such as delivering to workplaces,
homes and even parked cars.
- By 2021, nearly 80 percent of retailers will be able to
customize the store visit for customers as a majority of them will
know when a specific customer is in the store. This will be enabled
through technology such as micro-locationing, allowing retailers to
capture more data, accuracy and customer insights.
- Retailers are looking to create a seamless shopper experience
with 78 percent reporting that it is important or business-critical
to integrate e-commerce and in-store experiences.
- To speed check-out lines, retailers are planning to invest in
mobile devices, kiosks and tablets to increase payment options. 87
percent of retailers will deploy mobile point-of-sale (MPOS)
devices by 2021, enabling them to scan and accept credit or debit
payments anywhere in the store.
- Seventy-three percent of retailers rate managing big data as
important or business-critical to their operations. By 2021, at
least 75 percent of retailers anticipate investing in predictive
and software analytics for loss prevention and price optimization
along with cameras and video analytics for operational purposes and
improving the overall customer experience.
- According to the survey, the top sources of shopper
dissatisfaction include inconsistent pricing between stores and the
inability to find a desired item, whether it's out of stock or
misplaced within a store. 72 percent of retailers plan to fix these
issues by reinventing their supply chains with real-time visibility
enabled by automation, sensors and analytics.
- Fifty-seven percent of retailers believe automation will shape
the industry by 2021 – helping retailers pack and ship orders,
track inventory, check in-store inventory levels and assist
customers in finding items.
REGIONAL FINDINGS
- Seventy-nine percent of North American retailers are investing
in IoT technologies such as automated inventory verification and
sensors on shelves.
- In Latin America, 85 percent
of retailers plan to use technology to personalize and enhance the
in-store experience.
- Seventy-nine percent of retailers in Asia-Pacific expect to support buy online,
pick-up at a third-party location by 2021.
- Today, 36 percent of retailers in Europe know when specific customers are in a
store but that number is expected to more than double by 2021.
SURVEY BACKGROUND AND METHODOLOGY
- Nearly 1,700 retail decision makers from North America, Latin
America, Asia Pacific,
Europe and the Middle East across a wide spectrum of retail
segments, including specialty stores, department stores, apparel
merchants, supermarkets, electronics, home improvement and
drugstore chain were interviewed in 2016 by online research
partners Research Now and Qualtrics.
SUPPORTING QUOTE
Jeff
Schmitz, Senior Vice President and Chief Marketing Officer,
Zebra
"Every inch of the retail industry is changing, from
the aisles of the warehouse to the shelves of the store, and
retailers are driving this change in a race to better serve
customers. The 2017 Retail Vision Study demonstrates that retailers
are poised to meet and exceed customer expectations with new levels
of personalization, speed and convenience. Zebra is committed to
help retailers survive – and thrive – in this changing landscape by
providing products and solutions that enable a successful
omnichannel strategy with greater insights and visibility into
store operations, associates, inventory and shipments."
About Zebra
With the unparalleled visibility Zebra (NASDAQ: ZBRA) provides,
enterprises become as smart and connected as the world we live in.
Real-time information – gleaned from visionary solutions including
hardware, software and services – give organizations the
competitive edge they need to simplify operations, know more about
their businesses and customers, and empower their mobile workers to
succeed in today's data-centric world. For more information, visit
www.zebra.com. Follow us on LinkedIn, Twitter and Facebook.
Media Contact:
Bill
Abelson
Zebra Technologies
+1-631-738-4751
bill.abelson@zebra.com
Industry Analyst Contact:
Caitlin DeRango
Zebra Technologies
+1-847-793-5896
cderango@zebra.com
ZEBRA and the stylized Zebra head are trademarks of ZIH Corp.,
registered in many jurisdictions worldwide. All other
trademarks are the property of their respective owners. ©2017
ZIH Corp. and/or its affiliates. All rights reserved.
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SOURCE Zebra Technologies Corporation