DAYTONA BEACH, Fla.,
March 3, 2017 /PRNewswire/
-- NASCAR® and Lilly Diabetes announced today that
Lilly is expanding its involvement in NASCAR with a multi-year
official partnership with the sanctioning body. The new
collaboration designates Lilly Diabetes as the "Official Diabetes
Health Partner of NASCAR."
The partnership with Lilly Diabetes builds upon its primary
sponsorship of the No. 16 Ford Mustang driven by Roush Fenway
Racing's Ryan Reed, who last weekend
won his second career NASCAR XFINITY Series race at Daytona
International Speedway. Additionally, as a part of this new
partnership, Lilly Diabetes will work with NASCAR on multiple
health and wellness initiatives, including launching an editorial
series on NASCAR.com.
"As a leader in diabetes care for more than 90 years, we
understand the daily challenges that millions of Americans face
managing this disease," said Mike
Mason, vice president, U.S., Lilly Diabetes. "Our
partnership with NASCAR, along with our continued relationship with
Ryan, emphasizes the critical role of ongoing discussions with your
doctor about how to best manage the disease."
As the Official Diabetes Health Partner of NASCAR, Lilly
Diabetes – part of Eli Lilly and Company (NYSE: LLY) – will expand
its presence in the sport by introducing initiatives that educate
fans about the disease. Lilly encourages fans to stay determined
and take action to better manage their diabetes by talking to their
doctor and making lifestyle changes like exercising and eating
healthy. Approximately 30 million Americans have diabetes, and if
current trends continue, 1 in 3 U.S. adults will develop diabetes
by 20501, making this partnership particularly
important.
"The goal of Lilly Diabetes – driving awareness and education –
is critical to NASCAR as many of our fans are affected by the
disease," said Lou Garate, NASCAR
vice president of partnership marketing. "The rate of Americans
developing diabetes continues to rise, and we hope this partnership
can help make a positive change in people's lives."
Lilly Diabetes has played a significant role in the NASCAR
community since 2013, when it first sponsored Roush Fenway Racing
driver Ryan Reed and his No. 16
Lilly Diabetes Ford Mustang in the NASCAR XFINITY Series. Ryan has
type 1 diabetes and, through his work with Lilly, travels the
NASCAR circuit raising awareness about the disease and encouraging
fans to take action to better manage their diabetes.
"Our program with Lilly Diabetes is one that touches my life in
a significant way, being diagnosed with type 1 diabetes at the age
of 17," said Reed. "I have seen the positive effect our partnership
with Lilly Diabetes has had on those impacted by this disease, and
I can't wait to see what NASCAR and Lilly can accomplish
together."
Everyone's journey with diabetes is different, requiring
ongoing, rigorous management that can often be a burden for people
with the disease. Through the sponsorship of Reed, and now the
partnership with NASCAR, Lilly Diabetes wants to help fans see how
small changes can add up to big wins in diabetes management, both
on and off the track. Visit www.LillyDiabetes.com/drive today to
learn more about Lilly Diabetes and find helpful resources.
The NASCAR XFINITY Series season will continue with the
Rinnai 250 at Atlanta Motor Speedway on Saturday, March 4 at 1:30
p.m. ET on FS1, PRN and
SiriusXM NASCAR Radio.
About NASCAR
The National Association for Stock Car
Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1
form of motorsports in the United
States. NASCAR consists of three national series (Monster
Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR
Camping World Truck Series™), four regional series, one local
grassroots series and three international series. The International
Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech
SportsCar Championship™, the premier U.S. sports car series. Based
in Daytona Beach, Fla., with
offices in eight cities across North
America, NASCAR sanctions more than 1,200 races in more than
30 U.S. states, Canada,
Mexico and Europe. For more information
visit http://www.NASCAR.com and http://www.IMSA.com, and
follow NASCAR on Facebook, Twitter, Instagram, and
Snapchat ('NASCAR').
About Lilly Diabetes
Lilly has been a global leader in
diabetes care since 1923, when we introduced the world's first
commercial insulin. Today we are building upon this heritage by
working to meet the diverse needs of people with diabetes and those
who care for them. Through research and collaboration, a wide range
of therapies and a continued determination to provide real
solutions—from medicines to support programs and more—we strive to
make life better for all those affected by diabetes around the
world. For more information, visit www.lillydiabetes.com or
follow us on Twitter: @LillyDiabetes.
About Eli Lilly and Company
Lilly is a global healthcare leader that unites caring with
discovery to make life better for people around the world. We were
founded more than a century ago by a man committed to creating
high-quality medicines that meet real needs, and today we remain
true to that mission in all our work. Across the globe, Lilly
employees work to discover and bring life-changing medicines to
those who need them, improve the understanding and management of
disease, and give back to communities through philanthropy and
volunteerism. To learn more about Lilly, please visit us at
www.lilly.com and www.lilly.com/newsroom/social-channels.
About Roush Fenway Racing
Roush Fenway Racing is the
winningest team in NASCAR history, fielding multiple teams in
Monster Energy NASCAR Cup Series and NASCAR XFINITY Series
competition. Moving into its 30th season, Roush Fenway is a
leader in driver development, having launched the careers for many
of the top drivers in the sport. Off-track, Roush Fenway is a
leader in NASCAR marketing solutions, pioneering motorsport's first
team-focused TV show and producing multiple award-winning Social
Media, digital content and experiential marketing campaigns. Roush
Fenway is co-owned by Jack Roush,
the winningest team owner in NASCAR history and Fenway Sports
Group, parent company of Major League Baseball's Boston Red Sox and
English Premier League's Liverpool F.C. Visit RoushFenway.com,
circle on Google+, become a fan
on Facebook and Instagram and follow on Twitter
at @roushfenway.
P-LLY
NASCAR® is a registered trademark of the National
Association for Stock Car Auto Racing, Inc.
Roush Fenway Racing™ is a trademark of Roush Fenway Racing,
LLC.
PP-LD-US-1080 03/2017 ©LillyUSA, LLC 2017. All rights reserved.
- American Diabetes Association. Fast Facts.
http://professional.diabetes.org/sites/professional.diabetes.org/files/media/fast_facts_12-2015a.pdf.
Updated December 2015. Accessed on
February 13, 2017.
Media
Contacts:
|
|
Jennifer
Hoopingarner
|
Nancy
Padula
|
Lilly
Diabetes
|
Roush Fenway
Racing
|
(317)
741-8811
|
(704)
743-3490
|
jennifer.hoopingarner@lilly.com
|
npadula@roushfenwayracing.com
|
|
|
Chris
Tropeano
NASCAR Integrated
Marketing Communications
(212)
326-1844
ctropeano@nascar.com
|
|
|
|
|
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/lilly-diabetes-becomes-official-diabetes-health-partner-of-nascar-300417830.html
SOURCE Eli Lilly and Company